Summer Reading: Independent Learning

Whenever I meet someone new one question almost always comes up: What do you do for a living? Depending on the circumstances I tend to adjust what I say to make it clearer. If I'm talking to people in the arts I explain that my work is creative direction, marketing and operations. If I'm talking to people in marketing and advertising they understand when I say that I am a creative services director. If I'm talking to technologists I say I am a digital producer. I then try my best to explain how all those things complement each other.

But more often than not, especially with people outside the industries I work in, I introduce myself as an independent graduate student, always in the process of learning something new. 

It is in that spirit of independent learning that I present a list of great summer reads to encourage you to learn something new. Starting with Kio Stark's Don't Go Back To School: A Handbook for Learning Anything

In her own words: 

This book is a radical project, the opposite of reform. It is not about fixing school, it's about transforming learning - and making traditional school one among many options rather than the only option. I think all the energy and money reformers spend trying to fix school misses the real problem: we don't have a good alternative for people who want to learn without going to school, for people who don't learn well in school settings, or for those who can't afford it. 

Add to that list, people who want to continue to learn how to improve the work they do every day while satisfying their curiosity. 

Learning outside school is necessarily driven by an internal engine. I heard about how this works from people who follow their deep curiosities and immediate needs for knowledge and skills to reach personally set goals. You'll see in the chapters ahead how independent learners stick with the reading, thinking, making and experimenting by which they learn because they do it for love, to scratch an itch, to satisfy curiosity, following the compass of passion and wonder about the world. 

So, go ahead, this summer, read some books and wonder about the world.

Here is a radical truth: school doesn’t have a monopoly on learning. More and more people are passing on traditional education and college degrees. Instead they’re getting the knowledge, training, and inspiration they need outside of the classroom. Drawing on extensive research and talking to over 100 independent learners, Kio Stark offers the ultimate guide to learning without school. Don’t Go Back to School tells you how to learn what you need to learn in order to do what you need to do, without having to bend your life or your finances to fit into traditional schooling. This inspiring and practical guide provides concrete strategies and resources for getting started as an independent learner. Don’t Go Back to School is essential reading if you’re considering traditional higher education—and if you’re ready to become an independent learner.

Featuring 161 inspired—and inspiring—minds, among them, novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians, who describe how they subtly maneuver the many (self-inflicted) obstacles and (self-imposed) daily rituals to get done the work they love to do, whether by waking early or staying up late; whether by self-medicating with doughnuts or bathing, drinking vast quantities of coffee, or taking long daily walks. 

The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.

Featuring contributions from: Dan Ariely, Leo Babauta, Scott Belsky, Lori Deschene, Aaron Dignan, Erin Rooney Doland, Seth Godin,Todd Henry, Christian Jarrett, Scott McDowell, Mark McGuinness, Cal Newport, Steven Pressfield, Gretchen Rubin, Stefan Sagmeister, Elizabeth G. Saunders, Tony Schwartz, Tiffany Shlain, Linda Stone, and James Victore.

In May 2012, bestselling author Neil Gaiman delivered the commencement address at Philadelphia’s University of the Arts, in which he shared his thoughts about creativity, bravery, and strength. He encouraged the fledgling painters, musicians, writers, and dreamers to break rules and think outside the box. Most of all, he encouraged them to make good art.

The book Make Good Art, designed by renowned graphic artist Chip Kidd, contains the full text of Gaiman’s inspiring speech.

 

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

 

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? 

 

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? 

For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. 

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

 

This is the moment we’ve been waiting for, explains award-winning media theorist Douglas Rushkoff, but we don’t seem to have any time in which to live it. Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed re­ality that our human bodies and minds can never truly in­habit. And our failure to do so has had wide-ranging effects on every aspect of our lives.

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and con­nect with anyone, at anytime. We strove for an instanta­neous network where time and space could be compressed.

Well, the future’s arrived. We live in a continuous now en­abled by Twitter, email, and a so-called real-time technologi­cal shift. Yet this “now” is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so  do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

David Foster Wallace: On Real Freedom

Worship power, you will end up feeling weak and afraid, and you will need ever more power over others to numb you to your own fear. Worship your intellect, being seen as smart, you will end up feeling stupid, a fraud, always on the verge of being found out. But the insidious thing about these forms of worship is not that they’re evil or sinful, it’s that they’re unconscious. They are default settings…

​The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day.

​That is real freedom. That is being educated, and understanding how to think. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.

​​DAVID FOSTER WALLACE, IN HIS OWN WORDS | More Intelligent Life

 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Learning to code is learning to think. Kids should learn programming.

And that is exactly what Code.org is trying to do. Code.org is a non-profit foundation dedicated to growing computer programming education, visit their site to learn how you can help. 

And to those of you that already know programming, here is a perfect complement, HackDesign, design lessons for programmers. ​

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Do We Want the World to End? Is Santa Like Wrestling? & Other Relevant Questions

Some questions from PBS Idea Channel to contemplate as the world doesn't really end.

The 2012 Mayan Apocalypse is… today and there are a lot of people wondering if it's going to happen. Sorry to burst your bubble, but (Spoiler Alert) nothing's going to change. The so-called Mayan long count calendar predication of the apocalypse is based a fundamental misunderstanding of Mayan calendars and society. It's so far off base that scientific and anthropological experts can dismiss it with laugh. Yet, if it's so fundamentally wrong, why do we keep hearing about it? Why are there movies and news casts and websites dedicated to this non-event?
 
Does Santa have more in common with Hulk Hogan than St. Nick? People love Santa. Christmas is the largest holiday in western culture, and Santa Claus is the centerpiece of that holiday (sorry baby Jesus). But even though our understanding of Santa changes as we mature, we still maintain and cultivate our culture's love of him. And to understand why this is, we had to ask: Is our relationship with Santa similar to wrestling? Though (SPOILER) wrestling is more entertainment than sport, we still enjoy watching it. So it begs the question are Santa, Hulk Hogan and the Rock more similar than different?
 
Can you live without your phone? We've all become pretty attached to our cellular devices: it's a GPS, a camera, a game console, a social media portal... and half a million other things, all in our pocket! From concerts to meals to our pets, we process and experience the world through our phone. But as we see in so many mobile phone ads, the representations of these moments (whether its instagrams, foursquare check ins or Facebook shares) seem to be taking over and replacing the experience itself. In this brave new world is the mobile phone a tool, or a filter through which we experience a new reality?
 
You know how chain restaurants always sing some weird unknown birthday tune, instead of the actual Happy Birthday song we know and love? It's because "Happy Birthday To You" is protected by copyright! They are legally not allowed to sing it in public, and neither are you. Copyright was originally created for two reasons: to protect the original creators so they could benefit from their work AND have creative works enter the Public Domain. Unfortunately, the whole system has gotten out of whack with copyright extensions that extend far beyond the life of the creator. The current holder of the Happy Birthday copyright is the Warner Music Group and the original creators of the song stopped having birthdays a long time ago because they're dead. It makes you wonder if copyright law hasn't deviated a bit from it's original intentions. Or maybe you just shouldn't celebrate your birthday in a Red Lobster.
 
Adventure Time is an animated kids show on the Cartoon Network that is super popular, not just with the kids, but with full grown adults too! Why would a bunch of serious adults, including Mike's Mom, watch Adventure Time? We think its because the show taps into our memories of childhood with nostalgia. But this isn't the "I Love the 90's" kind of nostalgia that we normally talk about! We're talking about Romantic Nostalgia which is a confusing emotion, mixing happy and sad, creating a powerful mix that really hits you right in your gut. It adds a ton of emotional depth to an already great kids show, which you should all really watch, because it is AMAZING!
 
Did you know there's a place where you can learn just about anything you'd like? It's true! It's called YOU TUBE! Sure, YouTube has hundreds of thousands of hours of deliciously time-wasting content, but it's a whole lot more than just a black hole of pet videos and FAIL clips. If you know where to go, YouTube has some of the best educational content on the planet! And although watching Kahn Academy all day might be a bit dry, the creativity of YouTube creators has allowed "education" to be transformed in variety of amazing and engaging ways. YouTube probably won't replace schools anytime soon, but it's a pretty rad alternative. So time to stop watching cat videos and get your learn on!
 
The animated GIF has had a long and fascinating history, but the GIF took a giant leap forward this year when it became part of the 2012 Presidential Election! This election season, GIFs of Obama, Romney, Biden and Ryan, populated not only Tumblr and Buzzfeed, but also media heavyweights like The Atlantic, Forbes, and The Wall Street Journal. It became the perfect vehicle to capture a reaction, a gaffe or hilarious election moment and stream it ad infinitum. Will the Graphics Interchange Format swing the election for Obama or Romney? Probably not, but it's a pretty bold step for our pal the GIF!
 

Previously on the Idea Channel:

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Keep working, keep learning, any form of standing still is deadly

The truth is, if you want a decent job that will lead to a decent life today you have to work harder, regularly reinvent yourself, obtain at least some form of postsecondary education, make sure that you’re engaged in lifelong learning and play by the rules. That’s not a bumper sticker, but we terribly mislead people by saying otherwise.

...

There is a quote attributed to the futurist Alvin Toffler that captures this new reality: In the future “illiteracy will not be defined by those who cannot read and write, but by those who cannot learn and relearn.” Any form of standing still is deadly.

Thomas Friedman's Op-Ed in The New York Times takes a look at education world wide and how the countries that are excelling are teaching programming, or considering it, as early as possible. In doing so he articulates a very simple truth, no matter what your socio-political point of view, in order to excel you have to  keep studying.

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.