Berliner Philharmoniker: Instruments From The Inside

These posters have been making the internet rounds all week. They are spectacular, one of those instances where I find myself thinking I wish I dreamt them up when I was marketing orchestras. They remind me of a passage from Claudia Shear’s Blown Sideways Through Life, where she recounts being a model for a painter and feeling like she was “part of the art, as it happened.” 

The campaign was created for the chamber orchestra of the Berliner Philharmoniker (check out their Digital Concert Hall, another great idea). 
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai
CDs: Michael Winterhagen/ Nils Busche
Find more images visit Art Director Björn Ewers’ Behance portfolio

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Bansky on Art and Advertising

It is strong opinions like these (and he makes very good points) that should motivate all of us that love both art and advertising to evolve both fields with everything we help create.  

​(via thedenveregotist & Neil Gaiman)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book, Exploring Cutting Edge Art - The Complete Series

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists. For the pass several months we've been following the series. Here are the 13 episodes compiled in one location. Visit the links to the individual posts to find out more about each episode.

 

Episode 1: Light Painting

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Light painting dates back to Man Ray, but contemporary photographers are taking the practice of "painting light" onto long-exposure photographs to a new level.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook For decades now, people have joined together online to communicate and collaborate around interesting imagery. In recent years, the pace and intensity of this activity has reached a fever pitch.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Steampunk art evokes an alternate reality where steam is the primary source of power. Technology, though highly advanced, has taken on a very different look and feel, and fashion is heavily influenced by Victorian styles. In this episode, we explore the Steampunk aesthetic and art movement.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook As we become more and more engaged with the internet in every aspect of our lives, powerful questions have arisen regarding the ownership of digital media and information, the relationship between corporations, governments, and individuals online, the power of pop culture influence, and the dissolving border between the digital and physical worlds.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook The street is a space where art thrives, and a place where artists can shape the public aesthetic. Olek, a sculptor whose medium is crochet, and Swoon, a mixed media artist, disrupt daily life with work that creates wonder, emotion, and humor.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook America has a long tradition of handmade arts and crafts. In the manufacturing age, however, much of this work was overshadowed by the homogenizing force of retail culture. But the passion for handmade arts didn't disappear, and persisted through the years in local craft fairs.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Video games are important. They are a storytelling medium, a place for self-expression, a sandbox for the human imagination, and an extension of an ages old tradition of gaming.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Although not every artist is as attentive to fashion as Kanye West, style does make its way into their lives. Sometimes driven by practical purpose, other times by personal expression or as part of performance, fashion plays a role in the aesthetic landscape of many artists.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook An intriguing combination of programmers, artists, and philosophers, these creators embrace a process that delegates essential decisions to computers, data sets, or even random variables.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook We swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it. In this episode of Off Book, we explore three aspects of product design: build quality and engineering fundamentals, humanism and sustainability, and speculation on the future of the product experience.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Books are in a conflicted state. Should they still exist in a digital era? Will they all be replaced by Kindles and Nooks? These questions dominate the discussion of books in our time.

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book - Episode 12: Book Art

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Books are in a conflicted state. Should they still exist in a digital era? Will they all be replaced by Kindles and Nooks? These questions dominate the discussion of books in our time.

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists.

Books are in a conflicted state. Should they still exist in a digital era? Will they all be replaced by Kindles and Nooks? These questions dominate the discussion of books in our time. A select group of artists, who use books as their medium, engage this discussion from another angle. From pop culture pop-ups, to surreal sculptural stories, to reformations of antique sacred texts, these creators re-envision what the experience of a book can be. At times playful, and other times profound, this episode explores the boundaries of one of the most important human creations. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

3.2 Million Ink Dots + 210 Hours = Hero

The making of "Hero," a drawing of my dad composed entirely out of 3.2 million ink dots. Directed, Filmed, Edited and Drawn by Miguel Endara Limited Edition prints now available at www.miguelendara.com/prints/hero Follow me on Twitter: www.twitter.com/miguelendara Music by Bonobo - Noctuary Song written by Simon Green, published by Just Isn't Music (P) Ninja Tune 2003. Licensed courtesy of Ninja Tune - www.ninjatune.net Song Download: http://bit.ly/rubVeD

Created by Miguel Endara (do check his website, I like it.) Such patience. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.