Ad creatives need "artistry", not "creativity"

This is a nice presentation from "Account Planning Guru", Paul Feldwick, from a London TEDx conference, where he provides an interesting perspective on the problems surrounding the definition of creativity.

He touches on the obvious problem of its very intangibility making it a tough concept for business to grasp, but goes on to explain how he thinks its been wrongly pigeon-holed in the "innovation" space, which implies breakthrough thinking.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Requisite End Of Year Lists And Review 2010


• Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010. 

• Heart-breaking, revealing, and beautiful, the year in images by The Big Picture, part I, II, and III.

• Popular Science's The Most Amazing Science Images of 2010.

• Ideas of the Year: The Atlantic, The New York Times, Harvard Business Review, and Popular Science's 100 Innovations of the Year.

• Making Ideas Happen: The 99% Most Popular Tips, Interviews & Think Pieces.

• Retweet, double-dip recession, vuvuzela, and top kill are just a few words of the year.

Top Ten Most Retweeted Tweets of 2010. Top Ten Twitter Trends of 2010.

2010 Memology: Facebook's Top Status Trends of the Year.

• New York Magazine's The Year In Culture.

• Foreign Policy's Top 100 Global Thinkers.

• Creative Review's Top Ten Blog Stories 2010.

• The Bygone Bureau's Best New Blogs of 2010.

• Science: The Breakthroughs of 2010 and Insights of the Decade.

• The Millions continues its tradition of measuring The Year in Reading.

Top Ten New Yorker Stories of 2010.

• A space chimp, a good-smelling man and a World Cup anthem are among The Campaigns Creativity Loved.

• BBH Labs' presents The State of the Web 2010.

• Kinetic type animations became even more mainstream in 2010, used in opening title sequences, to teach typography, in a NSFW music video, and our favorite, to retell The Gettysburg Address:


• Time's Top 10 Everything of 2010.

• ReadWriteWeb's Top Trends of 2010: Privacy.

• Brand New takes a look at the best and worst identities of 2010, MTV, Gap, Aol, they are all there.

• The Dieline's Top 100 Package Designs of 2010.

• My Modern Met's Top 12 Banksy Pieces of 2010.

The Year In Media Errors And Corrections.

• Flavorpill's Most Fascinating People of 2010.


YouTube, with its ability to catapult someone from obscurity into infamy, launched new music careers, helped change what an advertising campaign is, took over the Guggenheim, and served as the depository of raw ingredients for a multitude of remixes and mashups.




The Best Viral Videos Of 2010: A Retrospective by Videogum.



• Mashable's 10 Most Innovative Viral Ads of 2010.

The Best Cover Songs of 2010.

• Paste Magazine compiled the best 25 music videos of the year. However this year, thanks to new technologies and the influence of the social layer, the music video was reborn as something that you engage with and not just watch: Sour/Mirror connected to your Twitter and Facebook stream; You Make Me Feel changed based on your local weather; Killing Me let users tell the world what was, well, killing them, via the hashtag #killingme; We Dance To The Beat let you create your own version of a video via an audio visual beat machine; Soy Tu Aire, has painterly mouse action; but the most surprising and exciting music video (should they really be called videos when they are this engaging?) was the perfect experimental mix of technology, artistry and innovation in the poignant and absolutely personal The Wilderness Downtown.

• Many websites transitioned from Flash to HTML5 giving it a lot of momentum. Due largely to iOS devices not supporting Flash, and now even the Macbook Air ships without support for it, 2010 was the year when HTML5 began to make its presence known.

• In addition to all the advancements of the digital world, there is still extraordinary print work being produced and FPO compiles The Best of 2010.

• Macworld's The Year For Creatives.

• One Club's Best of the Digital Decade.

20 Things I Learned About Browsers And The Web.

How Online Reading Habits Have Changed Over 2010.

• We agree with Frank Chimero, The Elements of Math and BBC's A History Of The World in 100 Objects, are two of the best things on the web in 2010.

Most Contagious 2010.

• Data Visualization & Infographics: With so much data coming at us from all directions we need help making sense of it all. There are the 10 Best Data Visualization Projects of the Year, Journalism In The Age Of Data and of course the Jedi master of data Hans Rosling's 200 Countries, 200 Years, 4 Minutes:


• Zombies, Sci-Fi and Alice: Wired.com’s Best Video Interviews of 2010

The Best NASA Photographs of 2010.

• Decker's Top Ten Best (And Worst) Communicators of 2010.

• Forbes' The Year's Most Creative Advertising Ideas.

• Angry Birds: We resisted as much as we could. We refused to download the game, but in a moment of weakness and 'encouraged' by friends, we got it. And like everyone else got addicted to this simple and clever game. In 2010 Angry Birds catapulted itself into millions of mobile devices and became this generation's Pacman. What started as a game on the iPhone is now a huge industry with hard-to-find merchandise, a movie deal and even a bank.

20 things that became obsolete this decade.

• The New Yorker's Theater High Points.

• 2010: The Year The Internet Went To War.

• Discover's Top 14 Astronomy Pictures of the Year.

• And just when you thought there was nothing new to be discovered: National Geographic's Top Weirdest New Animals.

• Vanity Fair's The Top Ten Worst Top Ten Lists of 2010.

• Made By Many's Best of 2010/Trends for 2011.

• Harvard Business Review's Six Social Media Trends for 2011.

• Trendwatching's 11 Crucial Consumer Trends of 2011.

10 Disruptive Trends That Will Shape Our World in 2011.

• Fast Company's 2011 Consumer Internet Predictions.

Ten Crowdsourcing Trends for 2011.

• Mashable's 10 Predictions for the News Media in 2011.

• Pantone has a decidedly rosy outlook for 2011.



• And lastly, Ringing The New Year With A Drink For Each Time Zone.

 

Thought of You, A Gorgeous Dance Animation by Ryan Woodward

Info on the full exhibition of art that includes animation and figurative works visit: www.conteanimated.com Behind the scenes rough cut here: http://vimeo.com/16330140 and final cut here: http://vimeo.com/21096567

A glimpse into the creative process behind the Ryan Woodward animation "Thought of You".

Here’s a short 5 minute preview of the documentary that will accompany the animation, Thought of You, on a DVD to be released sometime in the future.  The documentary was filmed and cut by Cambell Christensen:

I love this. Collaboration, animation and dance to tell a simple, timeless story. Really beautiful.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ishihara, an Animated Exploration of Color Blindness, All in Dots

My graduation film at Bezalel, the Academy of Arts and Design, Jerusalem. Narrator: David Lockard. o 2010 - Haifa International Film Festival, Haifa - First prize for animated film. o 2010 - Encounters, Bristol. o 2011 - Animfest, Athens. o 2011 - Anifest, Teplice. o 2011 - Sehsüchte, Potsdam. o 2011 - Pinkapple, Zurich. o 2011 - Kashish, Mumbai. o 2011 - Inside Out, Toronto. o 2011 - TLVFest, Tel Aviv. o 2011 - Iris Prize, Cardiff. o 2011 - Anifest, Mumbai. o 2011 - Anim'est, Bucharest - Special Mention for a Student Film. o 2011 - Pisaf, Bucheon (South Korea). YOO Kwang Sun Prize. o 2011 - BAF, Bradford. o 2011 - Etiuda&Anima, Krakow o 2012 - Tel Aviv International Film Festival, Tel Aviv o 2012 - Hiroshima, Hiroshima o 2012 - LIAF, London

Ishihara – English version from Yoav Brill on Vimeo.

In an exquisite short film, animator Yoav Brill of Tel Aviv, Israel, tells a story entirely with dots. “Ishihara” draws its name and inspiration from the visual tests used to detect color blindness. The story becomes a poignant reflection on difference.

What a beautiful way to transform a malady into something moving and inspiring. A gorgeous way to start the week.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Who is Banksy?

Aardman Animations created this cute little animation for the Encounters Festival in Bristol. The film plays on the mystery that surrounds the identity of one of the city's most famous sons: Banksy.

The film was created by Aardman director and animator Chopsy, and was commissioned by the Encounters Festival for the Grafitti Animation section, appropriately enough.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.