Creativity Top 5: July 16, 2012
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The fantastic Justice music video at #3 shows what would happen if the games we obsess about were played at once.
(via creativity-online.com)
Creativity Top 5: July 10, 2012
/Google continues their digital/analog promotional goodness with the multi-lingual input tools video. The Refuge spot is haunting and effective. And while I am already sick of Olympic coverage, the opening titles showcased here are fantastic.
(via creativity-online.com)
Project Re:Brief, the documentary
/Last March I tweeted about Google's Project Re:Brief:
During the Cannes Lions Festival of Creativity Google premiered a documentary, directed by Emmy winner Doug Pray, to share the experience of making the re-imagined campaigns.
Project Re:Brief, the documentary - Google Blog:
This hour-long documentary follows the story of the five art directors and copywriters who made the original ads as they come out of retirement to “Re: Brief” their classic campaigns: Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it like you hate it”); Paula Green (Avis’ “We try harder”); and Howie Cohen and Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”). While major shifts in technology have reshaped the advertising business, as we learned from our heroes of the past, the basic tenets of storytelling haven’t changed. We found these icons’ ideas, wisdom and passion for great advertising inspiring and hope you do as well.
This documentary is as fascinating as the re-imagined campaigns. It is the genius of old school advertising meeting the realities of digital. In the middle of all the technology we are reminded of the words of Bill Bernbach "Always adapt your technique to the idea, and never your idea to the technique."
Creativity Top 5: The Cannes Edition
/The radio idea is so clever.
And this week's edition. The Cadbury Joyville campaign continues with inspired events. Commutes would be simpler if there were free chocolate to go with it.
Thomas Pynchon's E-Book Novels Trailer
/Thomas Pynchon’s novels will finally be released as e-books - latimes.com:
For the first time, Thomas Pynchon’s back catalog will be available as e-books starting Wednesday. Pynchon was a major writer whose absence from the e-book canon was notable — particularly since his most avid readers tend to be intellectually curious, the kind of people who are often technology’s early adopters.
The Penguin Press asked Pentagram to create a trailer to promote the release of the complete collection of Thomas Pynchon’s ebooks
New at Pentagram: Thomas Pynchon:
Partner Michael Bierut, a longtime Pynchon fan, worked with animator and musician Teddy Blanks of CHIPS to create a 64-second tribute to a body of work that has enthralled readers for years, and which will now reach millions more in the digital realm. The author himself, however, is unlikely to be among that number. According to the publisher, “He likes to read in print.”