The Fracking of Attention

Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions: 

So attention is personal – what we attend to defines our reality.

Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.

And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.

Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.

And to the attention we see to hack.

Michael Bierut On Learning Graphic Design

Michael Beirut seems to be everywhere promoting his new book How To and answered 20 Odd Questions for The Wall Street Journal, including his advice for learning graphic design: 

To learn about graphic design: go to a flea market in Paris, Marrakesh, Tokyo or anywhere. Almost every matchbook, record cover or junky paperback book you’ll see is likely to have more interesting graphic design than what you will find in a museum.

"Paper," Another Spectacular Spot for Honda

PES's new film for Honda. Dozens of animators and illustrators, thousands of original drawings, and four months of work. Everything in the film is done by hand and shot in camera.

Check out behind the scenes of PES's latest film for Honda. 

Another spot to add to the list of great Honda spots. 

Can Brands Be Good?

The School of Life takes a look at brands and whether they can be good:

Many of us are used to having very negative feelings towards ‘brands’. They’re associated with conformity, mediocrity and the suppression of individuality. But brands are in fact wonderful things: we just have to create the right sort.

Everything is a Remix Remastered

I'm a fan of Kirby Ferguson and have shared his work before. Here is a remastered version of his series Everything is a Remix, that is worth revisiting.