Can Brands Be Good?

The School of Life takes a look at brands and whether they can be good:

Many of us are used to having very negative feelings towards ‘brands’. They’re associated with conformity, mediocrity and the suppression of individuality. But brands are in fact wonderful things: we just have to create the right sort.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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