A Dance Break

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Jordan "DJ Earworm" Roseman: Music from the Crowd

Most widely known for his annual 25-song mashup video "United State of Pop," DJ Earworm has been working as a San Francisco-based producer and performer since 2003. He first landed on the music scene after being hired by MTV as resident DJ during the 2005 MTV Music Video Awards in South Beach, Fla.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Why We Love Repetition In Music

How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners. 

Lesson by Elizabeth Hellmuth Margulis, animation by Andrew Zimbelman for The Foreign Correspondents' Club.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How Digital Is Saving Vinyl Records and Pinball Machines

Harvard Business Review, The Daily Idea

What do Swiss watches, pinball machines, fountain pens, handmade goods and vinyl records have in common? They have all seen a resurgence in recent years after being disrupted by new and cheaper technologies. On the surface it may seem like a paradox that these products are finding new life in the face of the very thing that threatened their demise in the first place: the digital age. But it’s really not a paradox at all. The makers of these types of goods are actually finding success because of digital platforms such as Etsy, eBay, and Kickstarter, not despite them. In other words, the internet isn’t killing handmade, artisanal, or non-digital goods; it’s actually saving them.

Source: How the Internet Saved Handmade Goods by Larry Downes and Paul Nunes

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Lil' Buck & Prime Tyme Freestyling

Lil' Buck and Prime Tyme freestyling a hybrid of hip hop and ballet to get the week going. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.