How Digital Is Saving Vinyl Records and Pinball Machines

Harvard Business Review, The Daily Idea

What do Swiss watches, pinball machines, fountain pens, handmade goods and vinyl records have in common? They have all seen a resurgence in recent years after being disrupted by new and cheaper technologies. On the surface it may seem like a paradox that these products are finding new life in the face of the very thing that threatened their demise in the first place: the digital age. But it’s really not a paradox at all. The makers of these types of goods are actually finding success because of digital platforms such as Etsy, eBay, and Kickstarter, not despite them. In other words, the internet isn’t killing handmade, artisanal, or non-digital goods; it’s actually saving them.

Source: How the Internet Saved Handmade Goods by Larry Downes and Paul Nunes

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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