What do Swiss watches, pinball machines, fountain pens, handmade goods and vinyl records have in common? They have all seen a resurgence in recent years after being disrupted by new and cheaper technologies. On the surface it may seem like a paradox that these products are finding new life in the face of the very thing that threatened their demise in the first place: the digital age. But it’s really not a paradox at all. The makers of these types of goods are actually finding success because of digital platforms such as Etsy, eBay, and Kickstarter, not despite them. In other words, the internet isn’t killing handmade, artisanal, or non-digital goods; it’s actually saving them.