Why We Love Repetition In Music

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How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners. 

Lesson by Elizabeth Hellmuth Margulis, animation by Andrew Zimbelman for The Foreign Correspondents' Club.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How Digital Is Saving Vinyl Records and Pinball Machines

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Harvard Business Review, The Daily Idea: 

What do Swiss watches, pinball machines, fountain pens, handmade goods and vinyl records have in common? They have all seen a resurgence in recent years after being disrupted by new and cheaper technologies. On the surface it may seem like a paradox that these products are finding new life in the face of the very thing that threatened their demise in the first place: the digital age. But it’s really not a paradox at all. The makers of these types of goods are actually finding success because of digital platforms such as Etsy, eBay, and Kickstarter, not despite them. In other words, the internet isn’t killing handmade, artisanal, or non-digital goods; it’s actually saving them.

Source: How the Internet Saved Handmade Goods by Larry Downes and Paul Nunes

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Lil' Buck & Prime Tyme Freestyling

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Lil' Buck and Prime Tyme freestyling a hybrid of hip hop and ballet to get the week going. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Mark Ronson: TED Remixed & The Exhilarating Creativity of Remixing

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 TED Remixed: Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of "La Di Da Di," Doug E. Fresh and Slick Rick's 1984 hit that has been reimagined for every generation since.   

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Noise: A Short Film

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Film inspired by synesthetic perception, visualizing sound disconnected from what creates it. It's a game of imagination provoked by sound. Check out the making of the film. Full credits here.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.