A New Theory of Distraction

Joshua Rothman  ponders distraction in The New Yorker

The way we talk about distraction has always been a little self-serving—we say, in the passive voice, that we’re “distracted by” the Internet or our cats, and this makes us seem like the victims of our own decisions. But [German sociologist Georg] Crawford shows that this way of talking mischaracterizes the whole phenomenon. It’s not just that we choose our own distractions; it’s that the pleasure we get from being distracted is the pleasure of taking action and being free. There’s a glee that comes from making choices, a contentment that settles after we’ve asserted our autonomy. When you write an essay in Microsoft Word while watching, in another window, an episode of “American Ninja Warrior”—trust me, you can do this—you’re declaring your independence from the drudgery of work. When you’re waiting to cross the street and reach to check your e-mail, you’re pushing back against the indignity of being made to wait. Distraction is appealing precisely because it’s active and rebellious.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Can Reading Make You Happier?

Ceridwen Dovey, The New Yorker

For all avid readers who have been self-medicating with great books their entire lives, it comes as no surprise that reading books can be good for your mental health and your relationships with others, but exactly why and how is now becoming clearer, thanks to new research on reading’s effects on the brain. Since the discovery, in the mid-nineties, of “mirror neurons”—neurons that fire in our brains both when we perform an action ourselves and when we see an action performed by someone else—the neuroscience of empathy has become clearer. A 2011 study published in the Annual Review of Psychology, based on analysis of fMRI brain scans of participants, showed that, when people read about an experience, they display stimulation within the same neurological regions as when they go through that experience themselves. We draw on the same brain networks when we’re reading stories and when we’re trying to guess at another person’s feelings.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Subway Platform Pas De Deux

A beautiful dance on a subway platform. 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: June 19, 2015

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

  • ‘Endless Gravity’, A Short Film Comprised of Beautiful 14-bit RAW Video of Underwater Life owl.li/OrRE9
  • Photos: In Havana, beauty and decay coexist owl.li/OrRfj
  • ◉ How Headlines Change The Way We Think owl.li/Olz64
  • Writers’ Photos of Where They Get Inspired owl.li/OpV4f
  • Reporting from Cuba, a place frozen in time yet full of potential owl.li/OrRd6
  • Late last month, Wyatt Mitchell left The New Yorker for Apple. The question is, why? owl.li/OpUCA
  • James Joyce Reads From Ulysses and Finnegans Wake In His Only Two Recordings (1924/1929) owl.li/OrR54
  • Here Are the 12 Best Facebook Marketing Campaigns From the Past Year owl.li/OpUmF
  • Why humans run the world owl.li/OrCuu
  • How Your Brain Understands Visual Language owl.li/OpV55
  • Blade Runner Recut with the Sci-Fi Masterpiece's Unused Original Footage owl.li/OpUkW
  • The Power of the Long Walk owl.li/OlTxe
  • ◉ Alain de Botton "The News: A User's Manual" owl.li/OlyVu
  • A Philosopher Takes On Marketing: 4 Lessons For Brands From Alain De Botton owl.li/OlkAh
  • "Code Like a Girl" follows young women in tech at WWDC 2015 owl.li/OlwXj
  • MoMA Acquires the Rainbow Flag owl.li/Osn6Q
  • Different Personalities Experience Time Differently owl.li/Olkjm
  • How Email Became The Most Reviled Communication Experience Ever owl.li/OlsFF
  • How did air travel go from extravagant to abominable? owl.li/OiJsp
  • The Instagram of News Is Here, And It's Way Smarter Than You Think owl.li/OlrOx
  • How Email Became The Most Reviled Communication Experience Ever owl.li/Olpwa
  • Blue Computer Light Alone May Not Be Messing With Your Sleep owl.li/OiafZ
  • Richard Weller: Could the sun be good for your heart? owl.li/Oiac1
  • ◉ The Meaning of "Culture" owl.li/OlyO7
  • Meet the Little Geniuses of a Giant Science Fair owl.li/OfsZh
  • A Window into New Physics owl.li/Oia6V
  • Double tornadoes, double rainbows, double hailstones owl.li/Ofsef
  • We’re one step closer to finding new Earth-like planets owl.li/Oia0w
  • When to Quit a Project (or Career) owl.li/OfrjJ
  • Henry Lin: What we can learn from galaxies far, far away owl.li/Oi9Ku
  • ‘Willy Wonka,’ ‘Battlefield Earth’ and the secret history of movie funding owl.li/OiJoj
  • 6 things you need to know about virtual reality (from the guy who’s doing it right) owl.li/OhsrN
  • An Inside Look at Facebook’s Approach to Automation and Human Work owl.li/OeNbL
  • This Robot Can 3-D Print A Steel Bridge In Mid-Air owl.li/OeMZD
  • ◉ Sesame Street: What is Dance? owl.li/OlyGY
  • Everything you need to know about energy,... owl.li/Oc91C
  • How Pyrex Transformed The Way We Cook owl.li/OeMSq
  • Document Deep Dive: What Does the Magna Carta Really Say? owl.li/OlZum
  • ◉ Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks - smartercreativity.com/recommendation…
  • If Technology is Changing How We Communicate, What Does That Mean for Communication Design? owl.li/Oc8Nm
  • An Exclusive Offer You Can't Refuse: Hilarious Spam Emails, Illustrated owl.li/OeMJy
  • The Problem With The Color Blue owl.li/ObKNv
  • Apple's Support of Ad Blocking May Upend How the Web Works owl.li/OeiRI
  • The Iconic Covers of Paul Bacon owl.li/OeNlj
  • How Science Changed Sleep Forever owl.li/Oc9lF
  • The strange questions New York Public Library librarians received before the internet owl.li/ObwJq
  • Oliver Sacks on What Happened to Spalding Gray owl.li/ObvZW
  • The Creativity Top 5: The Best Brand Ideas of the Week owl.li/Oj63g
  • Marginalia, the Anti-Library, and Other Ways to Master the Lost Art of Reading owl.li/O93gX
  • Object of Intrigue: The Most Beautiful Banknote in U.S. History owl.li/Obvkp
  • Tell Me Who You Spend Time With, And I Will Tell You Who You Are owl.li/O8GlM
  • When Things Get Tough, It’s the Realists Who Survive owl.li/ObtMm
  • The Art and Business of Book Covers owl.li/O8FlM
  • SpaceX founder files with government to provide Internet service from space owl.li/ObBwC
  • Great podcast: Viva La Arquitectura! owl.li/O9F0i
  • Create Things No One Else Will Ever See owl.li/O99nr
  • Rare footage surfaces of Amelia Earhart shortly before she vanished owl.li/O8A0H
  • The cause of hangovers isn't what you think—and other insights from a new group that researches a very old problem. owl.li/O8zXv
  • Paul Bacon (1923-2015), master of the “Big Book Look” in cover design, died on Monday at 94 of a heart attack. owl.li/O89cK
  • Son of migrants, Juan Felipe Herrera to become first Latino U.S. Poet Laureate owl.li/O8wyK
  • Is Translation an Art or a Math Problem? owl.li/O5Rwo
  • Amazing Time-Lapse Drone Footage of the Newly Completed Crossrail Tunnels Across Greater London owl.li/O8oTH
  • The Tree of Languages Illustrated in a Big, Beautiful Infographic owl.li/O5RjY
  • The Evidence Points to a Better Way to Fight Insomnia owl.li/O8ovh
  • The obscure legal system that lets corporations sue countries owl.li/O8CDr
  • Study: Kids can learn as much from ‘Sesame Street’ as from preschool owl.li/O8lhx
  • Original Star Wars Script Found, Solves Long-Running Mystery owl.li/O5PX0
  • 13 Little-Known Punctuation Marks We Should Be Using owl.li/O5ORZ
  • ◉ If You Want to Meet That Deadline, Play a Trick on Your Mind owl.li/O1ZFE
  • The 50 Most-Read McSweeney’s Internet Tendency Articles of All-Time. owl.li/O5eRK
  • The American West, 150 Years Ago owl.li/O5OEa
  • The Middle of Things: Advice for Young Writers owl.li/O59QQ
  • Helsinki’s free, city-wide Wi-Fi network is faster than your home internet owl.li/O5I9J
  • Beautiful Time-Lapse Drone Footage of Fog Gently Rolling Over Twin Peaks and Sutro Tower in San Francisco owl.li/O59yj
  • Regular readers sleep better, have lower stress levels, higher self-esteem, and lower rates of depression than non-readers....
  • Don't You Just Love Oral Histories Of Movies? owl.li/O5f26

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: June 12, 2015

ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:

  • Beautiful Time-Lapse Drone Footage of Fog Gently Rolling Over Twin Peaks and Sutro Tower in San Francisco owl.li/O59yj
  • Don't You Just Love Oral Histories Of Movies? owl.li/O5f26
  • A Lab Culture Grown From the Handprint of an Eight-Year-Old After Playing Outside owl.li/O5905
  • The Future of Design in Technology owl.li/O53Mi
  • ◉ Behind The Next Step owl.li/O1Zv9
  • The Most Famous Type Designers You've Never Heard Of owl.li/O4Yc0
  • KOLOR - Color Guessing Free Game. Can you guess a color as quickly as possible owl.li/O53qw
  • ◉ The Birth of Breaking News - smartercreativity.com/blog/2015/6/11…
  • Wi-Fi That Charges Your Gadgets Is Closer Than You Think owl.li/O2j3R
  • The Future of Web Design is Hidden in the History of Architecture owl.li/O52FY
  • What is code? If you don't know, you need to read this: owl.li/ObBjN
  • Interact With Bjork in Virtual Reality in Her Latest Video owl.li/O2j0W
  • Hamburger icon: How these three lines mystify most people owl.li/O51Ye
  • The psychology of simple owl.li/O51xS
  • Japanese Sword Master Tests His Skills Against an Industrial Robot in an Incredible Demonstration owl.li/O2bb9
  • American Geniuses Steve Wozniak, Biz Stone and Bill Nye On Nurturing Innovation In Business owl.li/O2b55
  • The Smithsonian Design Museum Tells the Story of User-Centered Design Through 120 Beautiful Products owl.li/O1ZhL
  • Transformer Triumphs in DARPA's Robot Challenge owl.li/O223l
  • Japanese Sword Master Tests His Skills Against an Industrial Robot in an Incredible Demonstration owl.li/O2aVW
  • Internet users are increasingly blocking ads, including on their mobiles owl.li/O20N9
  • The Mystical Poetry of Rumi Read By Tilda Swinton, Madonna, Robert Bly & Coleman Barks owl.li/O2aNp
  • ◉ The surprisingly logical minds of babies - smartercreativity.com/blog/2015/6/10…
  • One Better Than the Jingle: The Potential Power of Music at the Core of Brand Experiences owl.li/O1RhN
  • The Bizarre Story Of A Painting Stolen, Given, Googled – And Returned To A Bushwick Gallery owl.li/O25SQ
  • A Preview of David Guttenfelder’s Photos From North Korea owl.li/O25hb
  • How Video Games Make You Work owl.li/O1PRy
  • How Designers Use Visual Metaphors To Change The Way We Act And Feel owl.li/O1JDs
  • ◉ Shantanu Starick: How I Went Two Years Without Spending Any Money owl.li/O1Vt6
  • Quadcopters join the circus, in this magical video from Raff d’Andrea and Cirque Du Soleil owl.li/NZPKN
  • Citizen Godzilla: Japan embraces its monster after 60 years owl.li/NZRlC
  • ◉ Consider the Fork: A History of How We Cook and Eat - smartercreativity.com/recommendation…
  • A New Theory to Explain the Higgs Mass owl.li/NZPFW
  • French Supermarkets Are Now Not Allowed To Throw Away Food--They Have To Find Another Way To Use It owl.li/NZReZ
  • See the Abandoned and Inaccessible Island Where Typhoid Mary Died owl.li/NZPDb
  • ◉ A Tribute To Hermann Zapf, Legendary Font Designer - smartercreativity.com/blog/2015/6/9/…
  • Mesmerizing Self-Drawing Sand Drawing Machine owl.li/NZQz6
  • 44 Tips to Improve Your Photography owl.li/O1RbM
  • How batteries work - Adam Jacobson owl.li/NZPQN
  • Minimalism in Web design: past and future owl.li/NYlwG
  • Is the logo dead? owl.li/NYluH
  • ◉ People Who Go to Bed Late Spend More Time Worrying About Stuff owl.li/O1VgE
  • The Errors of Our Ways - A brief history of error reports owl.li/NYl0V
  • How The Most Creative People In Business Generate New Ideas owl.li/NYlsp
  • TED Talks for people who hated math in high school owl.li/NYkWP
  • This Month in Typography — I Love Typography owl.li/NYloC
  • ◉ The Rabbit Hole - smartercreativity.com/blog/2015/6/8/…
  • The Calligraphy Stars of Instagram owl.li/NYkUY
  • Will Massimo’s gospel ever be back in style? owl.li/NYlnN
  • 7 truths about the mind you missed in psychology class owl.li/NZPwu
  • The Inside Story of How the iPhone Crippled BlackBerry - WSJ owl.li/NYl93
  • New Jorge Luis Borges-Inspired Project Will Test Whether Robots Can Appreciate Poetry owl.li/NYioS
  • 10 Million Years of Evolution Visualized in an Elegant, 5-Foot Long Infographic from 1931 owl.li/NYik6
  • The 4 Types of Productivity Styles owl.li/NWlZB
  • Duct Tape: Saving Soldiers and Astronauts for 70 Years owl.li/NYihJ
  • How Many Steps a Day Should You Really Walk? owl.li/NVHcs
  • How to be good at stress owl.li/NYi8U
  • Why Sound Is Digital Design's Fourth Dimension owl.li/NVdsr
  • Advice to a first time creative director owl.li/NYkyw
  • 2015 Marketing Hall of Fame: Storied Marketers and the Power of Stories owl.li/NWmii
  • The Top Ads of the YouTube Decade owl.li/NWm5t
  • The Moby Dick Big Read: Celebrities and Everyday Folk Read a Chapter a Day from the Great American Novel owl.li/NSwCr
  • The Fascinating Science Of Aesthetics owl.li/NSwls
  • A Giant Appears At The Edge Of An African Roadway owl.li/NPXxY
  • The Life And Death Of Technicolor owl.li/NSwgy
  • Mapping What You Cannot See, Cannot Know, Cannot Visit owl.li/NPXrq
  • Amazing website done with just HTML/CSS: In Pieces - 30 Endangered Species, 30 Pieces. owl.li/NSvDc
  • The Best Opportunities Are the Ones You Create for Yourself owl.li/NPTDn
  • The 7-Step-Paul-Rand Logo-Test owl.li/NQ4wy
  • What I learned from teaching English in North Korea owl.li/NSwH8
  • New App for Show Tickets Draws Whippersnappers to Broadway owl.li/NQ4g1
  • Who You Sit Next to Can Have a Huge Effect On How You Work owl.li/NPBDu
  • Steve Wozniak Debunks One of Apple's Biggest Myths owl.li/NJ9Lc
  • Take the Test to Get Into China's Top Universities owl.li/NMSnY
  • Hear Toni Morrison's Poetic Nobel Prize Acceptance Speech on the Radical Power of Language (1993) owl.li/NPr8T
  • Adrian Chen on the hoaxes that often target American communities from an office building in St. Petersburg, Russia. owl.li/NMRW5
  • 700 Free eBooks for iPad, Kindle & Other Devices owl.li/NPqSR
  • Where the Digital Economy Is Moving the Fastest owl.li/NMBsR
  • Tired of Waiting for U.S. to Act, States Pass Crowdfunding Laws and Rules owl.li/NPR3p
  • The quest to save today’s gaming history from being lost forever owl.li/NP43A
  • Your Creative Calendar: 91 Things To Do, See, And Hear This June owl.li/NVdlB
  • Crawling, breathing, invasive fish a 'major disaster' if it reaches Australia owl.li/NMV6c

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.