A New Theory of Distraction

Joshua Rothman  ponders distraction in The New Yorker

The way we talk about distraction has always been a little self-serving—we say, in the passive voice, that we’re “distracted by” the Internet or our cats, and this makes us seem like the victims of our own decisions. But [German sociologist Georg] Crawford shows that this way of talking mischaracterizes the whole phenomenon. It’s not just that we choose our own distractions; it’s that the pleasure we get from being distracted is the pleasure of taking action and being free. There’s a glee that comes from making choices, a contentment that settles after we’ve asserted our autonomy. When you write an essay in Microsoft Word while watching, in another window, an episode of “American Ninja Warrior”—trust me, you can do this—you’re declaring your independence from the drudgery of work. When you’re waiting to cross the street and reach to check your e-mail, you’re pushing back against the indignity of being made to wait. Distraction is appealing precisely because it’s active and rebellious.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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