"Remember before the internet?" asks Joi Ito. "Remember when people used to try to predict the future?" In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea. This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what's going on around you right now. Don't be a futurist, he suggests: be a now-ist.
MIT Media Lab founder Nicholas Negroponte takes you on a journey through the last 30 years of tech. The consummate predictor highlights interfaces and innovations he foresaw in the 1970s and 1980s that were scoffed at then but are ubiquitous today. And he leaves you with one last (absurd? brilliant?) prediction for the coming 30 years. If you haven't yet, you should read (or re-read) his classic "Being Digital."
Computers are once again transforming the business of marketing, infusing the art with science. This time, though, the change is being driven by cloud computing and the processing of huge amounts of data about what customers do and what they desire.
Unlike the computer on “Mad Men,” which took up an entire room, the computers processing the data are not even in marketers’ offices but in far-off data centers. But just as in the fictional company depicted on “Mad Men,” the new technology is causing tensions among the quants, or quantitative data analysts, the artists and the information technologists.
For consumers, the result is personalized marketing.
Ideally, consumers do not notice the computing and data-crunching in the background and instead just see more relevant messages from brands, said Ian Schafer, chief executive and founder of Deep Focus, a digital agency. But when marketing is too personalized, it can feel creepy.
Pentland might be credited as the grandfather of wearable tech, but he does have a few predecessors: more than a decade before he arrived at MIT, mathematician Edward Thorp and computational theorist Claude Shannon devised an intricate contraption with the admirable goal of cheating at the roulette table. The device, which was the size of a cigarette case and captured speed data on both the wheel and the ball, relied on two switches in the wearer’s shoes: one press turned on the computer, the other press initiated the timing. A musical tone would sound in the bettor’s ear to signal when the ball had three or four revolutions left — he would (naturally) be wearing a hearing-aid-like device, attached to the computer by wires camouflaged to match his skin and hair.
Though Thorp and Shannon’s invention was ingenious, it remained unwieldy, capable of performing only a single task. It would take much more to make wearable technology both widely functional and widely usable. And that "more" came from the first place dedicated exclusively to the creation of wearables: the Wearable Computing Project, inaugurated by Pentland upon returning to MIT in 1986, and then formally launched as its own entity in 1998 under the auspices of Pentland’s lab.
The first wearable prototypes that looked anything like those of today emerged from the lab in the early 1990s. And by 1998, Pentland’s "wearables closet" had grown, he recalls, to include "glasses with a private, full-resolution computer display; a health monitor in a watch that records my temperature, heart rate and blood pressure; a computer-in-a-belt with a wireless internet connection; a lapel pin that doubles as a camera and microphone; and a touchpad or keyboard literally sewn into a jacket."
All the recent talk about wearables continues to intensify as the various developer conferences happen and we see (or not) what the main players are thinking in this area. I still believe that the key to this market is going to be the company or product that utilizes software and hardware to actually encourage behavior change. Many reports indicate people start using wearables and within months seize to wear them. It's all in the name, if you are not wearing them they don't really help you. And the best wearable is a good habit.
By now you probably know the CIA joined twitter recently. You've probably seen their first tweet, but just in case, here it is:
We can neither confirm nor deny that this is our first tweet.— CIA (@CIA) June 6, 2014