Immersive Experiences: Links

Tribeca Games and Immersive 2023: How are immersive technologies changing the way we tell, view, and perceive compelling stories? (Wunderman Thompson Intelligence)

•  Vision Pro: What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025. (Benedict Evans)

Early Stats from the General Social Survey: How Virtual Arts Participation Fared in 2022: The arts module of the 2022 GSS was designed to track various types of arts activity among adults in the U.S. Unlike previous surveys, the module includes many questions about virtual participation in arts events. The module also asked respondents whether, at the time of the survey, they were taking part in such activities more or less often than when the pandemic was in its first year. (Arts Journal Blogs)

NASA Is Behind New York’s Newest Immersive Art Show: The federal space agency has a surprisingly long history of art collaborations. (Observer)

Some quick notes on Apple’s Vision Pro by Andy Matuschak: The hardware seems faintly unbelievable—a computer as powerful as Apple’s current mid-tier laptops (M2), plus a dizzying sensor/camera array with dedicated co-processor, plus displays with 23M 6µm pixels (my phone: 3M 55µm pixels; the PSVR2 is 32µm) and associated optics, all in roughly a mobile phone envelope.
But that kind of vertical integration is classic Apple. I’m mainly interested in the user interface and the computing paradigm. What does Apple imagine we’ll be doing with these devices, and how will we do it? (Andy’s working notes)

Olfactory Overload: How it feels to have hyperosmia, a heightened sensitivity to smells, which can accompany autism. (The Polyphony)

How your brain stays focused on conversations in a noisy room: The brain processes voices differently depending on the volume of the speaker and if the listener is focused on them. (New Scientist)

Why Being in Nature Makes You Smarter, According to Neuroscientists: The scientific evidence is overwhelmingly clear: spending time outdoors boosts your brain function. (Outside)

Why VR Photography Could Be the Next Big Thing: Pictures that let you see more; Apple’s new Vision Pro headset lets you take immersive photos and video; Canon is showing off a camera that lets you take 360-degree shots; The new technologies could boost the popularity of virtual reality photography. (Lifewire)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Arts and cultural economic activity accounted for 4.4% of U.S. GDP, $1 trillion, in 2021

Report from the Bureau of Economic Analysis:

Arts and cultural economic activity, adjusted for inflation, increased 13.7 percent in 2021 after decreasing 4.8 percent in 2020, according to statistics released today by the Bureau of Economic Analysis. By comparison, the broader economy, as measured by real gross domestic product, increased 5.9 percent in 2021 after decreasing 2.8 percent in 2020.

Arts and cultural economic activity accounted for 4.4 percent of U.S. GDP, or $1.02 trillion, in 2021, the Arts and Cultural Production Satellite Account shows.

Real (inflation adjusted) value added for core arts and cultural production industries, which include performing arts, museums, design services, fine arts education, and education services, increased 22.4 percent in 2021. Supporting arts and cultural production industries, which include art support services and information services, increased 11.6 percent in 2021.

  • Performing arts increased 33.9 percent in 2021 after decreasing 34.3 percent in 2020. The leading contributor to the increase was promoters of performing arts and similar events, which increased 122.4 percent in 2021 after decreasing 54.5 percent in 2020.

  • Museums increased 15.6 percent in 2021 after decreasing 5.0 percent in 2020.

  • Design services increased 18.1 percent in 2021 after decreasing 0.8 percent in 2020.

  • Fine arts education increased 27.4 percent in 2021 after decreasing 30.9 percent in 2020.

  • Education services decreased 1.7 percent in 2021 after decreasing 4.9 percent in 2020.

Visit BEA’s arts and cultural production webpage for the full report and an interactive map of the arts and culture economy in each state

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The iconic and era-defining work of Milton Glaser

Just as what is arguably his most iconic and well-known work gets updated (perhaps ineffectively) and a new anthology of his work is released, The New Yorker has a comprehensive profile on Milton Glaser by Adam Gopnik:

No art director’s work was more influential or instantly identifiable than that of Milton Glaser. The extent of that style, which adorned books and records and movies—and is revealed in a new anthology from Monacelli, courtesy of Steven Heller, Mirko Ilić, and Beth Kleber, titled simply “Milton Glaser: Pop”—is astounding. Glaser was famous as the co-founder and original design director of ‘New York’ and as a creator of two images that helped define two decades. One was the 1966 poster of Bob Dylan that showed him with snakelike hair blossoming into a skein of rainbows. The other was the 1976 “I❤️NY” logo—which was commissioned by the State of New York but promptly adopted as a local symbol of the city, and, being keyed to the city’s unexpected revival, is the closest thing there has ever been to a logo that changed social history.

But Glaser’s real achievement lies in what the book lays out: a breathtaking empire of imagery that encompassed both decades and more. Anyone who came of age in the sixties and seventies will be astonished to discover that so much of the look of the time was specifically the work of Milton Glaser and Push Pin Studios, which he founded with Seymour Chwast and Edward Sorel and then oversaw.

Reading the above intro to the profile I can’t help but wonder, is that the last time the graphic design on a poster or a logo had that much impact and influence?

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Tech as Art: Supporting Artists Who Use Technology as a Creative Medium

The report Tech as Art: Supporting Artists Who Use Technology as a Creative Medium, presents findings from a field scan commissioned in 2019 by the National Endowment for the Arts in partnership with the Ford Foundation and the Knight Foundation:

This report is the result of a two-year research initiative exploring the multifaceted creative practices of artists who engage with digital technologies. The research examines the creative infrastructure supporting tech-focused artistic practices and provides insight into the existing challenges and opportunities faced by artists and organizations working at the intersection of arts and technology.

The report (available here) shares detailed findings; identifies challenges; and ends with recommendations for different stakeholder groups, including funders, arts practitioners, policymakers, and educators. Of particular interest to me is the section addressing artists creating projects within and between virtual worlds using extended reality technologies to create completely new forms of art experiences never seen before.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Progress Through Creativity

This year’s Cannes Lions Festival of Creativity, celebrating the best “in the business of creativity,” begins today and runs virtually all week. The launch films for the festival, variations of the same script narrated by various creatives, were an additional shot of creative caffeine to get me going this week.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.