Jad Abumrad: How Did Radiolab Happen? Gut Churn

What's gut churn? At the 99U Conference, Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that's a core part of any creative process that really pushes the envelope. You're entering unknown territory, and working without a map.

Using examples from Radiolab's own evolution, Jad shares the benefits of negative feedback and how we can look out for "pointing arrows" that can help guide our work (even when it hurts).

Jad Abumrad is the host and creator of Radiolab, which reaches roughly 2 million people per month. He's been called a "master of the radio craft" for his unique ability to combine cutting edge sound-design, cinematic storytelling and a personal approach to explaining complex topics, from the stochasticity of tumor cells to musical languages to the mathematics of morality. Jad studied creative writing and music composition at Oberlin College in Ohio. He composes much of the music for Radiolab, and in the past has composed music for film, theater and dance.

In 2011, Radiolab received a Peabody Award, the highest honor in broadcasting, and Jad received the prestigious MacArthur "Genius" Fellowship.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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