Useful Media vs. Entertaining Media

Media, of course, has morphed and expanded, and the change is accelerating. It has grown in both time spent and impact on us. Now, media consumption changes just about everything in our lives, all day long. While a century ago, a few minutes a day might have been spent with a newspaper or reading a letter, today, it's not unusual for every minute of the day to involve consuming or creating media (or dealing with the repercussions of that). Media doesn't just change what we focus on, it changes the culture it is part of.

Another insightful post by Seth Godin. Are we using media or is media using us? 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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