Marshall McLuhan: You Know Nothing of My Work!

A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.

Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: “The medium is the message.” Half a century later, McLuhan’s predictions about the end of print culture and the rise of “electronic inter-dependence” have become a reality—in a sense, the reality—of our time. 

Douglas Coupland, whose iconic novel Generation X was a “McLuhanesque” account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

 

Included in True Stories

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Grace Hopper and the Invention of the Information Age

A Hollywood biopic about the life of computer pioneer Grace Murray Hopper (1906--1992) would go like this: a young professor abandons the ivy-covered walls of academia to serve her country in the Navy after Pearl Harbor and finds herself on the front lines of the computer revolution. She works hard to succeed in the all-male computer industry, is almost brought down by personal problems but survives them, and ends her career as a celebrated elder stateswoman of computing, a heroine to thousands, hailed as the inventor of computer programming. Throughout Hopper's later years, the popular media told this simplified version of her life story. In  Grace Hopper and the Invention of the  Information Age, Kurt Beyer reveals a more authentic Hopper, a vibrant and complex woman whose career paralleled the meteoric trajectory of the postwar computer industry. Both rebellious and collaborative, Hopper was influential in male-dominated military and business organizations at a time when women were encouraged to devote themselves to housework and childbearing. Hopper's greatest technical achievement was to create the tools that would allow humans to communicate with computers in terms other than ones and zeroes. This advance influenced all future programming and software design and laid the foundation for the development of user-friendly personal computers.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Intellectual Devotional Biographies

Like its compulsively readable predecessors, The Intellectual Devotional Biographies is organized into seven categories, one for each day of the week. With their trademark wit and style, authors David Kidder and Noah Oppenheim offer an array of fascinating facts about major figures from Atilla the Hun to Desmond Tutu.

In this daily devotional, learn about:
• authors and artists, from Homer and Ovid to Oscar Wilde and Virginia Woolf
• leaders, such as Queen Elizabeth I, Abraham Lincoln, Susan B. Anthony, and Napoleon Bonaparte
• innovators, from Johannes Gutenberg to Isaac Newton to Werner Heisenberg
• philosophers, including Socrates, Epicurus, Friedrich Nietzsche, and Jean-Paul Sartre
• rebels and reformers, from Joan of Arc and Spartacus to Galileo and Che Guevara
• preachers and prophets, including Lao-tzu, John the Baptist, Martin Luther, and Gandhi
• villains, such as Benedict Arnold, Genghis Khan, Ivan the Terrible, and Jack the Ripper

This volume shares the personal histories, accomplishments, and troubles of 365 people who have left an indelible mark on the world.

 

Included in Learn Something New

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Jony Ive: The Genius Behind Apple's Greatest Products

“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive

In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.

That young designer was Jony Ive.

Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”

Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.

Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.

Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

Included in True Stories.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.