The Innovator's Cookbook: Essentials for Inventing What Is Next

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From bestselling author and Internet pioneer Steven Johnson, an essential book for anyone interested in innovation: the key texts on the topic from a wide range of fields as well as interviews with successful, real-world innovators, prefaced with an original essay from Johnson that draws upon his own experiences as an entrepreneur and author.

In The Innovator's Cookbook, Johnson compiles the best and most influential foundational texts and essays from field leaders including Stewart Brand, Clayton Christensen, Richard Florida, Teresa Amabile, Peter Drucker, Amar Bhide, and many more. New conversations on innovation from Ray Ozzie (former chief software architect at Microsoft), Beth Noveck, Jon Schnur, Katie Salen, Tom Kelley, and Brian Eno are included.

 

Included in Your Creative Life.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.