Why we choke under pressure — and how to avoid it

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When the pressure is on, why do we sometimes fail to live up to our potential? Cognitive scientist and Barnard College president Sian Leah Beilock reveals what happens in your brain and body when you choke in stressful situations, sharing psychological tools that can help you perform at your best when it matters most.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.