The Creative Influence: Michael Bierut

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Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure. http://thecreativeinfluence.net Directed by Mario De Armas - REEL - https://vimeo.com/92954937 Produced by Sandbox Studio - http://www.sandboxstudio.com Massimo Vignelli footage by Gary Hustwit director of Helvetica - https://hustwit.com

The Creative Influence is a documentary series that gives a cinematic look into the lives and work of creative professionals and how they find inspiration from the world they live in. In this episode Michael Bierut is showcased. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.