Urgent, Please Read ASAP→

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Yes, we've heard it said that it's the important, not the urgent, that deserves attention. But it understates just how much we've been manipulated by those that would make their important into our urgent.

Seth Godin in his blog. It is amazing to think how many times our communications are completely framed and defined by other people's definitions of urgent, important and reasonable. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.