Smarter Creativity

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James Victore: In The Particular Lies The Universal

"When we think of our work as a gift, it radically changes what we create," says rogue designer James Victore in this powerful (and powerfully funny) 99% Conference talk.

What's the value of your creative voice? A lot, according to designer James Victore. At the 99% Conference and using some of his own creative challenges as examples, Victore argues that it is only through finding your voice, your fears, and your passion -- and expressing them -- that you can make great work.

James Victore runs an independent design studio hell-bent on world domination. He is an author, designer, filmmaker and firestarter. He continually strives to make work that is sexy, strong and memorable; work that toes the line between the sacred and the profane. His paintings of expressionist designs can be seen on ceramics, surfboards, billboards and supermodels

He is also presenting Take This Job & Love It, a one day live event about work, life, and bucking the status quo, in New York on September 29.​