Michael Bierut On The New Philbrook Museum of Art Brand

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Michael Bierut of the New York City-based firm Pentagram discusses his work with Philbrook Museum of Art in Tulsa, Oklahoma. It's always fascinating to see where inspiration comes from. Earlier we covered Beirut and the creation of the logo for the Frank Gehry designed New World Symphony.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.