Chris Chabris: When Intuition Fails

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Psychologist and neuroscientist Chris Chabris studies how rarely we see the world as it really is. A creator of the famous “gorilla experiment” and co-author of “The Invisible Gorilla: and Other Ways Our Intuitions Deceive Us,” Chabris' work reveals how relying on our institutions is a perilous decision-making strategy.

Psychologist and neuroscientist Chris Chabris studies how rarely we see the world as it really is. A creator of the famous “gorilla experiment” and co-author of The Invisible Gorilla: and Other Ways Our Intuitions Deceive Us, Chabris' work reveals how relying on our institutions is a perilous decision-making strategy. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.