JK Rowling Announces Pottermore.com

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JK Rowling is a fascinating, extraordinary and, beyond her writing, a sharp businesswoman. The very definition of smarter creativity. This video, with its beautiful animation, launches the next chapter in the Harry Potter franchise, Pottermore.com, guaranteeing that new generations will discover the world of Harry Potter in the same way we did 13 years ago, when both Ms. Rowling and us, the audience, were very different people. We've grown up creatively together. 

Related:

paidContent.org on the 3 ways Pottermore.com could change book publishing.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.