David Droga, Ad-Agency Chairman, on Memorable Copy

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And so it goes. Rather than thinking expansively about a product, service or project, we constantly hone for size and space, and then hone some more. We refine and finalize through subtraction. We embrace simplicity without (we hope) seeming like simpletons. We boil down language to its core emotional constituents, to the point at which words disappear and only a feeling remains.
via online.wsj.com

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.