Above Everything Else, An Absurdly Photorealistic CGI Animation

/

Title: 'Above Everything Else' Agency: N/A - direct client Client: Grupo Cosentino Product: Worktop Brand: Silestone Production company: The Mushroom Company Director/DoP/Art direction/Post/Editor: Alex Roman Original idea/Concept: Alex Roman Additional CGI: Juan Ángel García Martinez Music: ZipZap Music Spot TV 60" www.thirdseventh.com

“Above Everything Else”, an ad for Silestone countertops by Alex Roman, is pretty impressive. The lush HD imagery of objects cascading on to the client’s product is kitchen & bath fetishism at its finest. But what makes this little advert so extraordinary is the fact that each frame is computer generated. To call it photorealistic doesn’t really do it justice.

via laughingsquid.com

 

Previously we posted about Roman's work "The Third and Seventh."

/ /
, ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.