Smarter Creativity

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Ben Malbon's Advice for SXSW and life

Seek not what you know, but what you don't know.

Provoke serendipity through running into your discomfort zone.

Remember innovation happens at the intersection of disciplines, not within them.

Chance encounters with random new people can lead to the unimaginable (including, but not only, wonderful late-night burrito trucks).

Applies to any conference, job or life experience.