Smarter Creativity

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Light-up cereal boxes prove soon everything will be a billboard

"Fulton Innovation is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.

But it's not just eye-candy either, because the technology can also be used to power toys and other items to give a battery-free demonstration. The company also had a pack of Energiser batteries that were being charged on its magical induction shelf, ready for you to buy and use straight away."