Starbucks: Interactive Storefront

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via creativity-online.com

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.