The Volkswagen Beetle. Juiced Up with Augmented Reality

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The Beetle is back. Same soul. Different shell. Download the app at http://www.vwjuicedup.ca

via youtube.com

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This is fantastic work, love the concept and execution. But I can't help thinking that AR requires too many extra steps for it to be effective at large. You have to discover the app, download it and then interact with the billboards.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.