Smarter Creativity

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When surrounded by a wilderness of ideas, it is not enough to have a focused thought, one must take action and produce resourcefully, reliably and smartly. Since everything is media and everyone and everything is a brand, I seek to explore the ways in which artists, artisans and technicians are progressively searching, respecting the past, to intelligently express their creativity with a passion for culture, technology, marketing and advertising. 

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.