Penguin Classics team up with (RED) for typographic covers

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Penguin has collaborated with AIDS awareness fund (RED) and a team of designers to produce new covers for eight Penguin Classics. Each cover replaces the usual black band with red, employing a quote from the text of the book as the visual hit (covers by Coralie Bickford-Smith shown left and Non-Format, right)…

While a repackaging isn’t something the Classics series is necessarily crying out for, we particularly like the way that this small run of eight titles has been handled – with the typographic designs occasionally encroaching over the (RED)-inspired band and the link with the organisation brought out in the bracketing of the Penguin Classics identity. Jim Stoddart, art director of Penguin Press plans to use a different typographer for each cover commission and more are planned in the near future.

via creativereview.co.uk

 

Click on the link above to see the whole series. Fantastic.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Nike's Write The Future - It is called World Cup for a reason

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Epic.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Orson Welles' "The War of the Worlds"

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via sounds.mercurytheatre.info

If you’ve never heard it, not it’s your chance to catch up with this classic.

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, , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Evolution of Storytelling - A TEDx Talk by Sean Stewart

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via youtube.com

Sean Stewart is an award-winning science fiction novelist, a groundbreaking figure in transmedia storytelling, and one of the most experienced and influential writer of Alternate Reality Games (ARGs) in the world. He was an integral part of the creative team behind the ARGs “The Beast” for the film “AI” and “I Love Bees” for the game Halo.

Transmedia, deep media, cross media, whatever you call it, stories being so compelling they transcends the method of delivery have been around for thousands of years. With so many new technologies that interconnect everything a good story is very important for any message to get across.

We’ve only just begun to explore the many new ways in which a story can be told in the twenty first century.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Prequel to Philip K. Dick’s Electric Sheep Hits iPad

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via wired.com

 

To get a free sneak peek at the story, fans can eyeball an eight-page digital preview on an iPad, iPhone or iPod Touch. The Dust to Dust app, devised by comiXology and Boom Studios, includes a retail locator bundled with a preorder feature for those who want to purchase physical copies. Learn more about Dust to Dust, and see more cover variants, by clicking the link above.

 

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, , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.