The player IS the story: why the big gaming publishers don't get transmedia

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This is almost certainly a budget issue, but at the very least, the concept of transmedia will only become truly interesting when singular creative visionaries are brought onboard. A Grand Theft Auto novel penned by Bret Easton Ellis, or a Grant Morrison Dark Souls comic book; hand Dead Space to Neil Marshall, or Mass Effect to Matthew Vaughn. The last person a video game tie-in should be given to is a meek and respectful freelance hack, just glad of the chance to meet the guys who made his favourite sci-fi game series.

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If transmedia is really going to work as a mainstream consumer concept rather than a marketing endeavour or a cult experiment, it will have to involve stories designed from the ground up to be both interactive and platform agnostic. Otherwise, all we're really doing is selling comic books to completists.

via guardian.co.uk

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Robin Williams & Daughter in Commercials for Video Game She Was Named After

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via adweek.com

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A different take on the typical video game commercial. Can you imagine what her childhood must've been like?

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Gaming Grows Up

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A New High Score for Video Games? NEA Declares Them Art

The National Endowment for the Arts has renamed and rebranded its Arts on Radio and Television grants, which will now be called Arts in Media grants: "We'll continue to support television and radio," NEA director of media arts Alyce Myatt explains in a video about the change, "but we're also going to fund content developed for the Web, for theatrical release, for mobile phones, content to be distributed via satellite, and even content for game platforms."

(via artinfo.com)

 

Smithsonian American Art Museum - The Art of Video Games


Video streaming by Ustream

The Art of Video Games exhibition will explore the 40-year evolution of video games as an artistic medium, with a focus on striking visual effects, the creative use of new technologies, and the most influential artists and designers. This website offered participants a chance to vote for 80 games from a pool of 240 proposed choices in various categories, divided by era, game type and platform. Voting took place between February 14, 2011 and April 17, 2011. The exhibition will be on display at the museum from March 16, 2012 through September 30, 2012.

(via artofvideogames.org) 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

History of Social Games

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via radoff.com

Be sure to click the link to read a brief narrative history of social games. Games have always being an integral part of sharing and thinking about complex situations, as well as providing entertainment.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

DICE 2010: "Design Outside the Box" Presentation Videos

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via g4tv.com

 

Insight into the huge numbers of gaming.

 

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, , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.