Demands

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Talk Less, Do More

Discovered The Little Book of IDEO today and it led to a series of films created by various teams around the world to represent the company's culture and values. The above is one of my favorites and a philosophy I'm embracing this year

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Using Language to Shape a Creative Culture

IDEO’s favorite antidote to negative speech patterns is the phrase “How might we…?”  It was introduced to us by Charles Warren, now salesforce.com’s senior vice president of product design, as an op­timistic way of seeking out new possibilities in the world. In a matter of weeks, it went viral at our firm and it’s stuck ever since. In three disarmingly simple words, it captures much of our perspective on creative groups. The “how” suggests that improvement is always possible. The only question remain­ing is how we will find success. The word “might” temporarily lowers the bar a little. It allows us to consider wild or improbable ideas instead of self-editing from the very beginning, giving us more chance of a breakthrough. And the “we” establishes own­ership of the challenge, making it clear that not only will it be a group effort, but it will be our group. Anyone who has worked with IDEO in the past decade or participated in OpenIDEO’s social innovation challenges has undoubtedly heard the phrase.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

This year, will you: create or consume?

Turn off those notifications, turn your phone over, turn on your favorite music, stare at your blank slate and consider what you might build. In that moment of consideration, you’re making an important decision: create or consume? The things we’re giving to the future are feeling increasingly unintentional and irrelevant. They are half-considered thoughts of others. When you choose to create, you’re bucking the trend because you’re choosing to take the time to build.

The whole essay reminds me of a decision I made recently, I no longer talk about the personal projects I am working on. Talking about them can easily be confused with actually doing them. Now I only talk about them when doing so will enhance the work. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Alain de Botton's Healing Arts

Modern day philosopher, and one of my favorite writers, Alain de Botton, in The New Yorker discussing how museums could re-position their missions to be places were people experience art as therapy:

Somnolent visitors drifted from painting to painting. Faces registered pleasure, but also weariness. People stepped through the familiar choreography of the art museum: lean in to look for explanatory wall text; when you don’t find it, elegantly shift your lean toward the painting to scrutinize some arbitrary detail. We paused in front of Gainsborough’s portrait of Mrs. Peter William Baker, an aristocratic beauty in a golden dress. People walked up, looked, and then walked away. “These very nice people have taken immense trouble,” de Botton said. “They’ve come to New York, they’ve come to the Frick. It’s clear that we’re in a place of great value: this Gainsborough is worth maybe twenty million dollars. And, yet, it’s done nothing for any of these visitors, and spends ninety-eight per cent of its life ignored.” De Botton is soft-spoken, with an open, sensitive face; his lips, lifted at the corners, hinted at ironic self-awareness—wasn’t it silly to get upset about other people’s museum-going?—but his eyes suggested alarm, even outrage. “People think there is no problem with art museums,” he said. “But there is.”

 

In “Art as Therapy,” de Botton argues that museums have taken a wrong turn. They should never have embraced as their guiding paradigm the discipline of art history; it’s led them to lose track of what actually makes art interesting. Most people, he thinks, care only a little about who commissioned what. When a visit to a museum succeeds, it usually isn’t because the visitor has learned facts about art but because she’s found one or two works that resonate in a private way. And, yet, museums do very little to foster these kinds of personal connections; if anything, they suggest that our approach to art should be impersonal and academic. “The claims I’m making for art,” de Botton said, “are simply the claims that we naturally make around music or around poetry. We’re much more relaxed around those art forms. We’re willing to ask, ‘How could this find a place in my heart?’ ” “Art as Therapy” is large, beautifully designed, and filled with images of paintings and sculptures alongside explanations of how those artworks might be approached in a more personally helpful, therapeutic way. (De Botton co-wrote it with a longtime friend, the art historian John Armstrong. “John is very in sympathy with this approach,” he said, “even though his colleagues are not.”)

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.