Watch 128 Years Of Coca-Cola’s History In 2 Minutes

It is very easy to forget how influential Coca-Cola has been to culture over the years. 

The Australian Ballet: A Year of Beauty

Brilliant and gorgeous campaign for The Australian Ballet's 2015 season. Dance is beauty, powered by athleticism. 

Light-Based Rube Goldberg Machine

Fantastic ad for auひかり (au Hikari), a high-speed optical internet service in Japan.

Robert Brunner: What All Great Design Companies Know→

What’s the secret to becoming a legendary design company like Apple or BMW? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.

First, he says, recognize that a brand belongs to your customers. ”You don’t own your brand. A brand isn’t a logo or packaging,” he says. “It’s a gut feeling. And when two people have the same gut feeling, you have a brand.” Secondly, most people view design as a part of the production chain, you get requirements in and out comes a product. But design is the chain, and for the best products it permeates every step. “It should be a topic of conversation constantly,” he says. “Thats how you make great stuff.”

How To Be Different

Bernadette Jiwa on differentiation: 

The reason it’s not easy to copy a truly great brand is because they have put so much of themselves into the work— that there is no substitute. There is only one Banksy, one Dyson and one Disney. They each show up uniquely as brands in the world by being more of who they are.