The Steve Jobs MBA in 14 Lessons

This past June Wired UK published The Steve Jobs MBA, a collection of 14 lessons by some of my favorite writers and thinkers:

Unit 101: Future thinking by Alain De Botton

Unit 102: People pay more if it's worth it by Richard Seymour

Unit 103: Connect your people by Jonah Lehrer

Unit 104: Master the entire business by Ajaz Ahmed

Unit 105: Build from the bottom up by Tim Smit

Unit 106: Interpret, don't impersonate by Guy Kawasaki

Unit 107: It's all about design by Deyan Sudjic

Unit 108: Dazzle your audience by Carmine Gallo

Unit 109: Steve Jobs: in his own words by Steve Jobs compiled by Wired staff

Unit 110: Challenge the expectations of others by Jeff Jarvis

Unit 111: Be your own competition by Charles Dunstone

Unit 112: Reboot, reboot, reboot by Tim Wu

Unit 113: The big reveal is the best advertising by Leander Kahney

Unit 114: Stay hungry, stay foolish by Wired UK staff

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Audi Engineers a Metal Hummingbird for A6 Avant Spot

The Audi bird is a perfect metaphor for the new Audi A6 Avant's ultra-lightweight construction, offering drivers a more agile and efficient performance. Flying nimbly through a surreal landscape populated with trees, flowers and fauna made from petrol pumps, road signs and traffic cones, the metal-framed bird boasts design elements that echo the A6 Avant -- right down to its breast, which replicates the distinctive Audi grille.

Great spot. The 3D hummingbird is fantastic.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: October 3, 2011

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: September 26, 2011

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Live Action, Tilt-Shift, Miniatures & CGI All Seamlessly Featured In Reseau Ferre de France Spot

Nouvelle campagne RFF - Agence : W Atjust

Love the look and feel of this spot.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.