3 Minutes Of Branding Advice By Brian Collins

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Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Vince Kadlubek: Make a Mind-Blowing Experience

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As the visionary CEO behind Meow Wolf, the immersive art installation in Santa Fe, New Mexico, Vince Kadlubek is combatting the mundanity of our everyday world with an alternate reality that surprises and challenges visitors. In this talk, Kadlubek shares his belief that people are hungry for mind-blowing experiences — and it’s up to creatives to deliver them.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Neutral: The Week's Links

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ALL THE LINKS POSTED ON SOCIAL NETWORKS:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Data: The Week's Links

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ALL THE LINKS POSTED ON SOCIAL NETWORKS:

  • The Hunt For Freaky Facts: Why Data Is The Latest Tool In The Creative Kit  buff.ly/2nHSQ5N
  • Design is never neutral buff.ly/2ODkA70
  • Jack Dorsey says he’s rethinking the core of how Twitter works buff.ly/2Mihs3Z
  • We have measured the speed of death and it’s 2 millimetres an hour buff.ly/2MmXNji
  • These charity experiments successfully nudge people to give more buff.ly/2PdeBa5
  • How the Weather Channel is documenting the damage of climate change buff.ly/2OKYi3x
  • Pip Jamieson: Creativity should not be reserved for those who can afford it buff.ly/2wgFbGX
  • Damon Stapleton, chief creative officer of DDB New Zealand, on the most human moment in advertising - the pitch buff.ly/2w9z7jr
  • Blue is the safest colour: inside the logo colour palettes of global industries buff.ly/2wgENZ1
  • Inside the Research Lab Teaching Facebook About Its Trolls buff.ly/2MTOWBC
  • An inversion of nature: how air conditioning created the modern city buff.ly/2OzRHbU
  • How social media took us from Tahrir Square to Donald Trump buff.ly/2B91Iel
  • The Nastiest Feud in Science: A Princeton geologist has endured decades of ridicule for arguing that the fifth extinction was caused not by an asteroid but by a series of colossal volcanic eruptions. But she’s reopened that debate. buff.ly/2nsNjjC
  • The Woman Behind the New York Times’ High-Risk, High-Reward Business Strategy buff.ly/2KWdSql
  • Inside Evernote’s brain buff.ly/2nBEfJ6
  • What it's like to build the magical worlds of Secret Cinema buff.ly/2P65Q1s
  • We Need Transparency in Algorithms, But Too Much Can Backfire buff.ly/2NDcD1f
  • 25 Immersive Creators and Companies to Watch in NYC buff.ly/2B7KVZ0
  • A small team of student AI coders beats Google’s machine-learning code buff.ly/2w5XVbS
  • What Exactly Does It Mean to Call for “Ethics in Design”? buff.ly/2vLYuYY
  • This is how tiny changes in words you hear impacts your thinking buff.ly/2MmVP1y
  • Unknown Unknowns: The Problem of Hypocognition. We wander about the unknown terrains of life, complacent about what we know and oblivious to what we miss buff.ly/2MiUcTe
  • How to Rescue a Wet, Damaged Book: A Short, Handy Visual Primer buff.ly/2MIbANv
  • 6 Steps to Make Your Strategic Plan Really Strategic buff.ly/2Mjyrls
  • How to Tell Your Team That Organizational Change Is Coming buff.ly/2B9FKb6
  • 5 Things to Do When You Feel Overwhelmed by Your Workload buff.ly/2Mk8ylC
  • The Genetics (and Ethics) of Making Humans Fit for Mars buff.ly/2MlisU5
  • The Ultra-Pure, Super-Secret Sand That Makes Your Phone Possible buff.ly/2MHrckq
  • How Jack Daniel’s created an iconic brand by staying true to itself buff.ly/2P3cJ3z
  • Extreme tales from a record-breaking dive in the Antarctic buff.ly/2w9FrHJ
  • “Wabbit Twacks A linguistic analysis of Looney Tunes.” buff.ly/2w3xIdR
  • Turkey's Göbekli Tepe: is this the world’s first architecture? buff.ly/2B4tt7K
  • 400 free online courses with credits that can count towards your degree buff.ly/2vw2Of4
  • In conversation with Richard Gingras, VP of Google News buff.ly/2rDipGB
  • Can A Simple Design Hack Save The Comments Section? buff.ly/2LTSho2
  • Hypnotic Music Ages This Wine to Perfection buff.ly/2w0DVri
  • What It's Like to Wallow in Your Own Facebook Data buff.ly/2nkgipz
  • With New Urgency, Museums Cultivate Curators of Color buff.ly/2nuPByo
  • How Gala helped build the Salvador Dalí brand buff.ly/2vZRQhg
  • Matt Groening Goes Medieval With New Series, ‘Disenchantment’ buff.ly/2vZsS1m
  • The apology from Benjamin Franklin that predicted the fight over falsehood and hate on social media buff.ly/2vBT4Ql
  • For Two Months, I Got My News From Print Newspapers. Here’s What I Learned. buff.ly/2Hhj72v
  • What is the role of journalists in holding artificial intelligence accountable? buff.ly/2skPMP1
  • How Marissa Mayer created Google’s school for young “superheroes” buff.ly/2vUz0rx
  • What the Best Nonprofits Know About Strategy buff.ly/2OXF7nI
  • Mission to the Nearest Star: Fastest Spacecraft Ever Will Dare to Sample the Sun's Corona buff.ly/2KGnXaO
  • Redesigns and New Beginnings buff.ly/2AUcc0X
  • The History of the Silk Scarf buff.ly/2nuUjw9
  • To Remember, the Brain Must Actively Forget buff.ly/2mCxyWG
  • How Ikea quietly tweaks its design around the world buff.ly/2MbjJxN
  • When Twitter Engineers Speak Out, @jack Listens buff.ly/2KI3AtT
  • Watch a sporty AI teach itself how to dribble better than you can buff.ly/2OZfBi1
  • Inside Twitter’s Struggle Over What Gets Banned buff.ly/2vSExz0
  • 100 days of Motion Design buff.ly/2vWnrAe
  • Maria Konnikova Shows Her Cards: The well regarded science writer took up poker while researching a book. Now she’s on the professional circuit. buff.ly/2nrq4q2
  • Extremities of the Earth: The Northernmost Inhabited Point Part 2 | Worlds Revealed: Geography & Maps at The Library Of Congress buff.ly/2nu02Cj
  • It's Never Too Late to Be a Reader Again buff.ly/2w2yEPE
  • ◉ Recommended: Frenemies: The Epic Disruption of the Ad Business (and Everything Else) - smartercreativity.com/recommendation…
  • How reading rewires your brain for more intelligence and empathy buff.ly/2nBsGSp
  • 5 Scientific Ways to Build Habits That Stick buff.ly/2IqYDc5
  • How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars buff.ly/2zu3Xbj
  • MoMA’s Senior Design Curator explores how artificial intelligence helps designers reach visual and functional goals buff.ly/2vVe9EH
  • 10 Ways to Lead a More Fulfilling Creative Career buff.ly/2nmpaLk
  • How the Smithsonian is turning its art exhibitions into virtual reality experiences buff.ly/2OWMFak
  • Exclusive: Spotify CEO Daniel Ek on Apple, Facebook, Netflix–and the future buff.ly/2OVbIKV
  • The Girls Fighting Stereotypes in the World of Scholastic Chess buff.ly/2MrQ3IB
  • Finding new music in the algorithm age buff.ly/2OXAZ7h
  • The Strange David and Goliath Saga of Radio Frequencies buff.ly/2OXNShJ
  • Can breaking news break through on Facebook? (A post by Facebook) buff.ly/2AVA4Bj
  • The case for puns as the most elevated display of wit buff.ly/2OTVaDe
  • 'It's about time': Central Park's first historical female monument to arrive in 2020 buff.ly/2vOFd8t
  • Philly arts alert: Your 8 p.m. curtain time is not a sure thing anymore buff.ly/2Mvaqor
  • Why Do Some of the Most Talented Dancers Never "Make It"? buff.ly/2OY59rc
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

VIrtual: The Week's Links

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ALL THE LINKS POSTED ON SOCIAL NETWORKS:

  • How reading rewires your brain for more intelligence and empathy buff.ly/2nBsGSp
  • 5 Scientific Ways to Build Habits That Stick buff.ly/2IqYDc5
  • How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars buff.ly/2zu3Xbj
  • MoMA’s Senior Design Curator explores how artificial intelligence helps designers reach visual and functional goals buff.ly/2vVe9EH
  • 10 Ways to Lead a More Fulfilling Creative Career buff.ly/2nmpaLk
  • How the Smithsonian is turning its art exhibitions into virtual reality experiences buff.ly/2OWMFak
  • Exclusive: Spotify CEO Daniel Ek on Apple, Facebook, Netflix–and the future buff.ly/2OVbIKV
  • The Girls Fighting Stereotypes in the World of Scholastic Chess buff.ly/2MrQ3IB
  • Finding new music in the algorithm age buff.ly/2OXAZ7h
  • The Strange David and Goliath Saga of Radio Frequencies buff.ly/2OXNShJ
  • Can breaking news break through on Facebook? (A post by Facebook) buff.ly/2AVA4Bj
  • The case for puns as the most elevated display of wit buff.ly/2OTVaDe
  • 'It's about time': Central Park's first historical female monument to arrive in 2020 buff.ly/2vOFd8t
  • Philly arts alert: Your 8 p.m. curtain time is not a sure thing anymore buff.ly/2Mvaqor
  • Why Do Some of the Most Talented Dancers Never "Make It"? buff.ly/2OY59rc
  • This is how tiny changes in words you hear impacts your thinking buff.ly/2vqomd0
  • The next major innovation in batteries might be here buff.ly/2ANc838
  • Typegeist, a new editorial initiative by the Type Directors Club. buff.ly/2APbKRH
  • A Generation Grows Up in China Without Google, Facebook or Twitter buff.ly/2OTf01i
  • Inside Magic Leap’s Quest to Remake Itself as an Ordinary Company (With a Real Product) buff.ly/2nlvliE
  • Meet a new kind of book, designed for the age of Peak TV buff.ly/2AMXysg
  • The Ultra-Pure, Super-Secret Sand That Makes Your Phone Possible buff.ly/2Omi2dv
  • The etymology of “orange”: which came first, the color or the fruit? buff.ly/2n6rV3j
  • The Defense Department has produced the first tools for catching deepfakes buff.ly/2Kzkf2X
  • 5 Things to Do When You Feel Overwhelmed by Your Workload buff.ly/2vq3mmB
  • When we imagine the future of learning, we often hear about STEM and STEAM and things like robotics or coding. But I’d argue that one of the most relevant subjects for developing a maker mindset is actually journalism. Here’s why. buff.ly/2vtvaGu
  • “Human as a process: What awaits us in the coming age of bio-enhancement?” buff.ly/2OSiIrV
  • The Dos and Don’ts of Supporting Your Local Library buff.ly/2AS1Sqk
  • Since the 1960s, the dictionary has cataloged how people actually use language, not how they should. That might be changing. buff.ly/2B1f7oT
  • If Facebook makes a safe harbor for journalists and researchers, would it help? buff.ly/2OPnWF1
  • Getty Images launches a new AI tool that helps publishers find the right picture for the story buff.ly/2OfGdKq
  • Design Debate: Have New Tech Innovations Made Work Life Easier or Harder? buff.ly/2ORks4Q
  • The Fight to Trademark Candy Shapes in America buff.ly/2AXwNlh
  • How to Set the Conditions for Innovation buff.ly/2uab6HW
  • Our Most Precious Heritage: A National Dialogue on the State of the Arts buff.ly/2MlF1Vf
  • This Week In Audience: Engagement=Audience=Funding? buff.ly/2OLAopc
  • Stylish 2,000-Year-Old Roman Shoe Found in a Well buff.ly/2LT8rOo
  • The 4 questions you should stop asking during your one-on-one meetings buff.ly/2IQtkn6
  • The 10 new paradigms of communication in the digital age buff.ly/2KxQShe
  • The Primal Pleasure and Brutal History of Sugar buff.ly/2nf0kwX
  • How Technology Shapes The Way We Read: A Survey of the Ever-Shifting Landscape buff.ly/2AJo6dR
  • Timeline: The History of Public Broadcasting in the U.S. buff.ly/2naQa0m
  • The explosion of design tools has come at a cost buff.ly/2vl4Iiu
  • 3 Ways Creative Agencies Can Take Innovation a Step Further buff.ly/2ncH0jS
  • How Matisse’s Cut-outs Took Over the Illustration World buff.ly/2KuquoK
  • Microsoft Calls For Federal Regulation of Facial Recognition buff.ly/2vjYYFA
  • Schools Can Now Get Facial Recognition Tech for Free. Should They? buff.ly/2OIRwvL
  • Exploji! A Visual Timeline of Emoji's Sudden, Drastic Rise buff.ly/2OKvXLq
  • Think your job is hard? Try being a robot diving under Antarctica buff.ly/2AJzfeT
  • How a Flock of Drones Developed Collective Intelligence buff.ly/2vkIInI
  • The Decline and Fall of Diet Coke and the Power Generation That Loved It buff.ly/2NZNOwP
  • What I learned from 200 design interviews buff.ly/2KbJCaV
  • “The world's most beautiful libraries – in pictures” buff.ly/2vxKSzy
  • "A Means to Change." An Innovative Funder Surveys the State of Nonprofit Theater buff.ly/2viqRxV
  • Smithsonian Asks: What’s The Role Of Art Today? buff.ly/2LV3DYP
  • Changing The Mindset From Old Power To New Power In The Arts buff.ly/2vDHjYV
  • The U.K. Wants to Become the World Leader in Ethical A.I. What Does That Actually Mean? buff.ly/2MlwxNU
  • Vice, BuzzFeed and Vox Hit by Changes in Digital Media Industry buff.ly/2Mg6SpR
  • Storytelling, STEM, and changing the conversation at Comic-Con buff.ly/2OJVUdP
  • For maximum recharge, take a Wednesday off buff.ly/2LTRbHT
  • While We Sleep, Our Mind Goes on an Amazing Journey buff.ly/2NkOFrm
  • Your Friendly Guide to Colors in Data Visualisation buff.ly/2M9wFQy
  • What Makes a Hit: 60 Years of #1 Songs buff.ly/2ux4Hrf
  • This is Jeff Bezos' 3-question test for new Amazon employees buff.ly/2vzWiTt
  • Why Westerners Fear Robots and the Japanese Do Not buff.ly/2vkySlH
  • Bioengineers Are Closer Than Ever To Lab-Grown Lungs buff.ly/2AHIPyR
  • What’s in your backlog? We asked game designers, artists, writers and more. The games that some of our favorite people in the industry still have to play buff.ly/2vk2BeK
  • How Graffiti Artists Are Fighting Back against Brands That Steal Their Work buff.ly/2LSdw9F
  • How Aquabumps, Dion Lee & The Australian Ballet create underwater magic buff.ly/2OA4BYc
  • Ozymandias: An Oral History of the Best ‘Breaking Bad’ Episode Ever buff.ly/2ODbPuv
  • We Are All Scutoids: A Brand-New Shape, Explained buff.ly/2M2Sl0J
  • High Fives, AI, and Connecting the Dots: MailChimp’s VP of Design on What Business can Learn from Design buff.ly/2tyjT6O
  • Test Your Creativity: 5 Classic Creative Challenges buff.ly/2vvx60l
  • The Stoic: 9 Principles to Help You Keep Calm in Chaos buff.ly/2JAMLSB
  • How MTV Has Radically Reinvented Its Look over Nearly Four Decades buff.ly/2LUkGtk
  • Design Legend Gail Anderson Answers Your Questions About Where Designers Should Live, Racism in the Workplace + Creating Social Impact buff.ly/2LOjYyz
  • 10 ways to prevent admin tasks from draining your creative energy buff.ly/2vtpr2N
  • 25 Secrets of Adulthood that I’ve Learned the Hard Way. buff.ly/2vultqB
  • 7 design lessons from Silicon Valley’s most important failure buff.ly/2n3ZmU1
  • How to take a sabbatical (and not go insane) buff.ly/2AB5hd1
  • People Don’t Trust the News—What Can Designers Do About It? buff.ly/2LXztmT
  • How Aquabumps, Dion Lee & The Australian Ballet create underwater magic buff.ly/2OA4BYc
  • What Does It Take to Put a Waterfall on a Skyscraper? buff.ly/2OC4ZW7
  • The psychological effects of a heatwave buff.ly/2uVIH9z
  • How The Daily’s Michael Barbaro Became the Ira Glass of The New York Times buff.ly/2mMb4Tp
  • The artful science behind the scent of bottled rain buff.ly/2M872iW
  • Sensational archaeological find is likely Germany's oldest library buff.ly/2LMhvVe
  • 33 Ways To Be An Insanely Productive, Happy, And Balanced Person buff.ly/2vo1REw
  • The science behind making a change that lasts buff.ly/2IiX5Ne
  • 3 Ways AI Is Getting More Emotional buff.ly/2n0IAFs
  • Steven Soderbergh and the Artist’s Journey buff.ly/2Mb1NPQ
  • The Company That Invented the iPhone in 1990 buff.ly/2AwymWL
  • The commas that cost companies millions buff.ly/2LcX6bL
  • “It Was Raining in the Data Center What do Facebook’s secluded servers reveal about the internet’s military roots?” buff.ly/2IKB5e9
  • How Great Writing Begins buff.ly/2yt4ARM
  • Sex, Beer, and Coding: Inside Facebook’s Wild Early Days in Palo Alto buff.ly/2LSulk7
  • Figures in the Sky: How cultures across the World have seen their myths and legends in the stars buff.ly/2A5doy2
  • Font Memory Game by Better Web Type buff.ly/2KQJnqE
  • W. E. B. Du Bois' staggering Data Visualizations are as powerful today as they were in 1900 buff.ly/2K71ZO3
  • When Do TV Shows Peak? buff.ly/2v2En8s
  • What to Do When Each Department Uses Different Words to Describe the Same Thing buff.ly/2mXjt6p
  • Big Tech’s handmade aesthetic buff.ly/2Apjqdi
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.