What Is Art For?

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The School of Life has started a series of fantastic short videos exploring many thought provoking themes, including this exploration of what is art for? 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Mac Barnett: Why a good book is a secret door

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Childhood is surreal. Why shouldn't children's books be? In this whimsical talk, award-winning author Mac Barnett speaks about writing that escapes the page, art as a doorway to wonder — and what real kids say to a fictional whale.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Is Technology Making Us Better Storytellers?

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Technology has changed way we tell stories, but has it changed the quality of storytelling? At this year's Aspen Ideas Festival, a group of writers, artists, and producers weighed in. "We're revisiting the same explorations of the soul that have been going on for hundreds of generations," says House of Cards showrunner Beau Willimon. Other panelists include Michael Eisner, Catherine Burns, Jay Allison, Paula Kerger, Jon Lovett, Yoni Bloch, Pete McBride, and Hari Kondabolu.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Australian Ballet: A Year of Beauty

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Who Made The Cocktail Shaker?

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Jens Mortensen for The New York Times

Jens Mortensen for The New York Times

Melanie Rehak in The New York Times on the innovation of the cocktail shaker: 

Throughout the 1870s, inventors sought to improve on the basic design. One featured a plunger system for mixing six tumblers at once; another had air vents. But none of these took. Then in 1884, Edward Hauck of Brooklyn patented the three-part metal shaker with a built-in strainer and a little top — a configuration that has remained essentially unchanged to this day. It came to be known as the cobbler shaker (the sherry cobbler, made of sherry, sugar, ice and orange or lemon, was among the most popular cocktails of the era). When stainless steel was invented in the early 20th century, it quickly became the shaker material of choice, an honor it continues to enjoy.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.