Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
Extended cut Behind the TEDTalk is the touching story of two extraordinary people who shared the stage at the 2010 TED Conference. Video by m ss ng p eces - www.mssngpeces.com Executive producer for TED Jason Wishnow Executive producer Ari Kuschnir Produced by Ben Nabors Directed by Josh Nussbaum (m ss ng p eces) Filmed by Josh Nussbaum and Todd Banhazl Edited by Adam McClelland Music credits: Music Supervision and Rights Coordination by Samuel Valenti IV & Jeremy Peters at Ghostly Songs Music Supervision “Legume Minimal” Written by Benjamin Mullins Performed by Ben Benjamin © 2009 Copyright Control Licensed Courtesy Benjamin Mullins “Legume Shotgun” Written by Benjamin Mullins Performed by Ben Benjamin © 2009 Copyright Control Licensed Courtesy Benjamin Mullins “Locks” Written by Jeff McIlwain Performed by Lusine + David Wingo © 2006 Ghostly Songs Licensed Courtesy Ghostly International From the Album: Idol Tryouts Two: Ghostly International Vol. 2 “Flowers Into Stardust” Written and Perfomed by Christopher Willits © 2010 Overlap Music Licensed Courtesy Ghostly International Under Exclusive License from Christopher Willits From the Album: Tiger Flower Circle Sun “Viper Skies” Written by Jason Corder Performed by Offthesky © 2009 Copyright Control Licensed Courtesy Jason Corder
In anticipation of TED 2011 here is a look behind the scenes at TED 2010. Wonderfully moving and a peak at what it takes to produce TED each year. I remember when I discovered TED in 2006 via podcasts. I've seen every talk released so far. Discovering TED wasn't just about "ideas worth spreading," but also about ideas worth studying, worth learning.
There’s a worrying trend in online advertising. Many sites are reporting falling click-through rates — and marketers are responding by resorting to ever more aggressive ways of ambushing your attention. We’re launching an initiative to find a better way! TED’s mission is “ideas worth spreading.” You, our audience, are expert at identifying the things that matter and then sharing them with your friends and colleagues. In that spirit, we’re rolling out our search for Ads Worth Spreading.
Ideas may be free, but distributing them around the world costs money, especially when the audience is in the many millions. The reason we can offer our talks for free is because those costs are supported by our business partners. Unlike some, we don’t run long ads ahead of the talks — and never will. But we would like you to watch our partners’ ads nonetheless. And the best chance of that happening is if the ads evoke the same emotions a TEDTalk does. They should make you think, make you respond, make you want to share. They should amplify your passion, not ambush it.
So we’ve created a challenge to find great online ads — ads that elevate the craft and invent new forms of online engagement. We invite you to enter this challenge!
To get inspired, watch this talk, also embedded above, which explains our vision for Ads Worth Spreading.
Entries can be hysterically funny, stunningly beautiful, or just intriguing, fascinating, ingenious and persuasive. They can promote a product directly, or tell a story, or, even better, promote an idea.
Online video is the focus of the Ads Worth Spreading Challenge, and we will accept video submissions that vary in length from 30 seconds to 5 minutes. However, we will also accept and consider non-video submissions that introduce new online advertising solutions. Please note that non-video submissions are not eligible to win all of the prizes listed here. Please see our submission guidelines for more specifics.
We’re looking for ads/videos in these four categories:
INFECTIOUSLY COMPELLING: Advertising that is just so good — funny, smart, beautiful, useful, etc. — you want to talk about it and share it with friends. A highly engaging concept with an entertaining or gripping execution that makes you say, “I’ve got to show this to everyone I know.”
INDUSTRY IMPACT: Advertising so groundbreaking and innovative — in form and function — that it makes waves. Whether it features a first-ever or “I’ve-never-seen-that-before” element, these videos live at the intersection of creativity and technology.
TALK: Advertising that features a single individual sharing his or her idea or perspective, in the style of a TEDTalk (within 30 secs to 5 mins). It could be a CEO standing on a stage telling a personal story or an engineer sharing an amazing tech demo. It’s likely to feature insight, honesty, openness, ingenuity and/or humor!
SOCIAL GOOD: Advertising that attempts to right a wrong, fix a problem, raise money or awareness, and/or change the world. Winning work will feature a powerful idea or an innovative approach conveyed by meaningful storytelling that resonates with the viewer. These ads should be driven by passion with a call to action for viewers.
A multidisciplinary judging panel will select up to 10 winning ads – based on factors like innovation, intelligence, authenticity, humor, craft — and we’ll do all we can to give them a little glory. First we’ll unveil them from the main stage at TED2011 in California. Then we’ll feature the ad on TED.com, both on a dedicated, share-able page that will remain on the site for at least a year, and as post-roll ads that will run for free, for one week in March. We’ve also partnered with YouTube, who will feature select winners on the YouTube homepage, and as ads throughout their site. See the full list of prizes >>
Learn more about Ads Worth Spreading >>
The deadline for submissions is Monday, February 7, 2011, at 11:59 PM ET/GMT+5. Winners will be notified Monday, February 23, 2011, and announced at TED2011 in March 2011.
See the official Ads Worth Spreading rules. And please email adsworthspreading@ted.com with any questions or feedback.
We’re excited to see your ads worth spreading!
In this 30 minute presentation Chris Anderson reveals the financial value of an hour of attention based on the media, the state of online advertising, a brief history of TED and presents a worthy challenge. The gauntlet has been thrown.
I love his work. His large scale images of faces, eyes, shifting the perspectives where they are displayed. Love also that he refers to himself as a “photograffeur” (graffeur is French for graffiti artist.) Very curious to hear his TED wish and even more curious to see how they handle his presentation during TED 2011 since he is anonymous.
Ben Cameron is a kindred spirit, a cultural omnivore consuming pop culture and art with equal passion. In this talk he eloquently conveys the truth about how important the arts are and what is really happening to arts organizations and artists. These 13 minutes are a must watch for anyone working in the arts. There are many truths he shares that established art makers are ignoring. This talk is the closest to having someone verbalize my philosophy of culture.
A mountain is composed of tiny grains of earth. The ocean is made up of tiny drops of water. Even so, life is but an endless series of little details, actions, speeches, and thoughts. And the consequences whether good or bad of even the least of them are far-reaching. Sivananda
The TED Conference (Technology, Entertainment and Design) brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes.) Each conference is structured around an overarching idea. A TED Remix is a new juxtaposition of talks around a specific theme.
Related:
Paul Bennett: web
Jacek Utko: web, facebook
Paola Antonelli: wiki
Tim Brown: web
Rory Sutherland: twitter
Tim Brown’s Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
A collection of links, ideas and posts by Antonio Ortiz.
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