Rethinking Ballet

Ballet originated in the Italian Renaissance courts of the 15th century. Over the past six centuries ballet has evolved to include classical, neo-classical, and contemporary styles of movement. The versatility seen in the ballet companies of today is far different from what most people perceive ballet to be.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

First and Final Frames

A fantastic supercut by Jacob T. Swinney. Structurally speaking a good story begins at the end and ends at the beginning, keeping a cycle going: 

What can we learn by examining only the first and final shot of a film? This video plays the opening and closing shots of 55 films side-by-side. Some of the opening shots are strikingly similar to the final shots, while others are vastly different--both serving a purpose in communicating various themes. Some show progress, some show decline, and some are simply impactful images used to begin and end a film.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Shadow Ballet: Dancers & Drones

Wired

DRONES WILL CHANGE how we ship goods! They’ll revolutionize search and rescue! We hear about these futures all the time. It’s less often that we’re asked to consider how autonomous flying machines might be used for more poetic ends. But, as with any technology, drones can be just as invigorating for art as they are for commerce. “Shadow” is the just the latest example.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Photoshop Experts Using Photoshop 1.0

In honor of the 25th anniversary of Adobe Photoshop, CreativeLive asked 8 Photoshop experts to try their hand at Photoshop 1.0.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The trolls inside

Seth Godin:

Internet trolls are the commenters begging for a fight, the anonymous critics eager to tear you down, the hateful packs of roving evil dwarves, out for amusement.
But the one in your head, that voice of insecurity and self-criticism, that's the one you need to be the most vigilant about.
Do not feed the troll.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.