Chip Kidd: The art of first impressions — in design and life

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

What's the Most Important Element of a Good Story?

At this year's Aspen Ideas Festival, we asked a group of writers, journalists, and producers to explain what makes a story great. According to House of Cards showrunner Beau Willimon, the answer is a simple one: "The most important element in a good story is conflict. It's seeing two opposing forces collide with one another." Other panelists include Michael Eisner, Catherine Burns, Jay Allison, Jon Lovett, Yoni Bloch, Paula Kerger, and Jonathan Harris.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Can Reading Make You Happier?

Ceridwen Dovey, The New Yorker

For all avid readers who have been self-medicating with great books their entire lives, it comes as no surprise that reading books can be good for your mental health and your relationships with others, but exactly why and how is now becoming clearer, thanks to new research on reading’s effects on the brain. Since the discovery, in the mid-nineties, of “mirror neurons”—neurons that fire in our brains both when we perform an action ourselves and when we see an action performed by someone else—the neuroscience of empathy has become clearer. A 2011 study published in the Annual Review of Psychology, based on analysis of fMRI brain scans of participants, showed that, when people read about an experience, they display stimulation within the same neurological regions as when they go through that experience themselves. We draw on the same brain networks when we’re reading stories and when we’re trying to guess at another person’s feelings.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Timothy Young: Books Matter

Timothy Young writing in Design Observer, gives ten good reasons the book is important:  

7. A book is an object fixed in time. 
A book can tell us about its status in history. If we look through first editions of Moby Dick or Leaves of Grass, we find that they give away information not only about when they were created, but also about the worlds in which they were created, by way of advertisements, bindings, the quality of their paper, and watermarks on that paper. Such components are often not captured by scanning or are flattened out to make them of negligible use. In Nicholson Baker’s Double Fold—his saga about how libraries microfilmed runs of newspapers in the 1950s and 1960s and then discarded them—one of his chief complaints was that the filmers skipped advertising supplements and cartoons: things that had been deemed unimportant. 
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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