Seth Godin: Keep Making a Ruckus

In this wide-ranging question and answer session, bestselling author Seth Godin advocates us to be bold. Whether it’s a toxic work culture or stagnation in your craft, Godin urges us all to recapture the child-like delight in taking a risk.

“You may know how to use fancy design tools, but if there isn’t that leap that leads to connection, it doesn’t matter….you’re not making art,” says Godin. “We didn’t build stuff because we need more beautifully laid out menus. We did it because people want to be touched, noticed, and connected.”

When It Comes to Making Choices, Ignorance Really Can Be Bliss

Diana Kwon for The Science of Us

Decisions are a big part of life in the 21st century. Never before have we had to make so many of them. Online shopping means you can purchase an item from anywhere and have it delivered conveniently to your doorstep. Dating sites like OkCupid and eHarmony give access to potential romantic partners from all around the world, while Amazon brings the world’s largest product warehouse onto your computer screen. The seemingly endless options may appear to be a blessing, but under certain circumstances, you can have too much of a good thing.
Sheena Iyengar and Mark Lepper conducted one of the first studies demonstrating the effects of “choice overload.” Using jam, essay topics, and chocolates, they found that people were more likely to make a choice — and be happy with that choice — when presented with fewer options. Paradoxically, despite the negative effects, people found the larger choice sets more appealing and enjoyable to choose from. Some have called this phenomenon the “tyranny of choice.”
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Apple’s Jonathan Ive in Conversation with Vanity Fair’s Graydon Carter

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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James Victore and Ben Barry: How to Build Your Own Career

In a world where there is no more “traditional path” how to we take our career where we want it to go? In this interview with 99U Director Jocelyn Glei, artist James Victore and Facebook’s Ben Barry share the lessons learned from forging their own path — both outside and inside of a larger organization. One of the first misnomers? That you need to pay your dues. “That has fear in it,” says Victore, “If you have something you love, pursue it with all of your heart and the universe will help you.”

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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