The robots were programed to think that two of them had been given a “dumbing pill” that would make them unable to speak (actually just a button that silenced them). However, they didn't know exactly which two of them had been silenced. When the robots were asked to answer which two had been given the pill, all of them tried to respond: “I don’t know.” Since only one was actually able to utter the words, it heard its own voice and recognized it wasn't among the two who had been silenced. That robot then responded: “Sorry, I know now. I was able to prove that I was not given a dumbing pill.”
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
Hermann Zapf, the designer of fonts such as Palatino, Optima, Zapfino, Melior, Aldus, and the bizarre but much beloved Zapf Dingbats, has died at age 96.
The film The Art of Hermann Zapf is a lovely tribute to his lifetime of font designs.