Advertising & The Great And Wicked Issues Of Our Day

Ernie Schenck in Communication Arts about Dr. Deborah Morrison:

Deborah Morrison is the chambers distinguished professor of advertising at the University of Oregon’s School of Journalism and Communication. Recently, she wrote a piece for Co.Create in which she calls on advertising people to transcend the consumption cycle and train the full might of their creative firepower on what she calls the great and wicked issues of our day. You know the ones: Global warming. Hunger. Energy. Gun violence. Mass extinctions. Overpopulation. 

As I write this, Dr. Morrison and nine advertising students are in Alaska studying climate change. They’re learning how to find the stories in the science—stories that most of us would never see, and not because they aren’t compelling. On the contrary, they’re beyond compelling, the stuff of nightmares without end. The stories are there all right, but they’re mute and colorless and shapeless, entombed beneath a mountain range of data. Not that there’s anything wrong with that. Data can do many things. It can prove theorems, send rockets to the stars and cure diseases of every stripe. What it can’t do is light a fire under the collective ass of society. Data can’t do that, but stories and ideas can.

Paris / New York

My favorite kind of advertising, this one for British Airways. 

Paris & NY, like many large cities, have a lot in common ; transport, infrastructure, national monuments. I wanted to explore not only these comparisons but also the differences, in order to expose the beauty and individuality of each. What you cannot deny is the vibrancy and explosion of character each city has and I thought split-screen with timelapse would be a good way to help convey this.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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Watch 128 Years Of Coca-Cola’s History In 2 Minutes

It is very easy to forget how influential Coca-Cola has been to culture over the years. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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What Is Art For?

The School of Life has started a series of fantastic short videos exploring many thought provoking themes, including this exploration of what is art for? 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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