In our jobs, family life, and social circles, conflict is difficult to manage. In this 99U Talk, Spotify's Global VP of Design Director Rochelle King reminds us that tension is essential in any creative endeavor. Instead of running from confrontation King says, "the biggest thing that I've learned about dealing with conflict is that it's fundamentally about the mindset. Explicitly embracing conflict actually allowed me to take control of it."
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions:
So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.
The School of Life takes a look at brands and whether they can be good:
Many of us are used to having very negative feelings towards ‘brands’. They’re associated with conformity, mediocrity and the suppression of individuality. But brands are in fact wonderful things: we just have to create the right sort.