It is very easy to forget how influential Coca-Cola has been to culture over the years.
Fantastic ad for auひかり (au Hikari), a high-speed optical internet service in Japan.
The reason it’s not easy to copy a truly great brand is because they have put so much of themselves into the work— that there is no substitute. There is only one Banksy, one Dyson and one Disney. They each show up uniquely as brands in the world by being more of who they are.