The Fracking of Attention

Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions

So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.


"Paper," Another Spectacular Spot for Honda

PES's new film for Honda. Dozens of animators and illustrators, thousands of original drawings, and four months of work. Everything in the film is done by hand and shot in camera.

Check out behind the scenes of PES's latest film for Honda. 

Another spot to add to the list of great Honda spots

Can Brands Be Good?

The School of Life takes a look at brands and whether they can be good:

Many of us are used to having very negative feelings towards ‘brands’. They’re associated with conformity, mediocrity and the suppression of individuality. But brands are in fact wonderful things: we just have to create the right sort.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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Everything is a Remix Remastered

I'm a fan of Kirby Ferguson and have shared his work before. Here is a remastered version of his series Everything is a Remix, that is worth revisiting.