Ryan Carson: Begin With the End In Mind

In this 99u talk, Ryan Carson, founder and CEO of Treehouse, charges us to hyper-focus, so we can spend less time working (while still finishing our biggest projects.) "I spend 20 minutes first thing each Monday making a list of what I want to achieve each week," explains Carson, who typically works 32 hours a week so he can spend more time with his family. "Then I take out the things that aren't happening." Carson's approach allows him to devote his time to what he really needs to accomplish over the next four days. "My initial reaction was that there was too much work to do," he said of shrinking his workweek. "But there is no rule that you have to work 40 hours a week to be successful."

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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