How Pixar Used Moore's Law to Predict the Future

Pixar co-founder Alvy Ray Smith in Wired

We know what Moore’s Law is and how it works, but not many people reflect on why it exists. Yes, there are often physical barriers to innovation. But there’s no imminent physical barrier to the realization of a bit: A bit is merely presence or absence of something, say a voltage, which means it can get exponentially smaller. So with no physical limitation, Moore’s Law reflects the top rate at which humans can innovate. If we could proceed faster, we would.

There are no shortcuts at the edge of discovery and invention.


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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