What is magical? Etienne Mineur, the inventor of cool

This week Disney launched Appmates, a line of toys that interact with an iPad, demonstrated here by Disney Mobile Chief Bart Decrem interviewed by VentureBeat's Dean Takahashi

How does it work?

Here Robert Scoble interviews the inventor, Etienne Mineur, who shows how it works. This video was made at the LIFT conference in Geneva, Switzerland, on February 3 of this year.

Magical indeed. 


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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