September 30, 2011 What is magical? Etienne Mineur, the inventor of cool September 30, 2011/ Antonio Ortiz This week Disney launched Appmates, a line of toys that interact with an iPad, demonstrated here by Disney Mobile Chief Bart Decrem interviewed by VentureBeat's Dean Takahashi. How does it work? Here Robert Scoble interviews the inventor, Etienne Mineur, who shows how it works. This video was made at the LIFT conference in Geneva, Switzerland, on February 3 of this year. Magical indeed.