Joshua Foer: OK-ness is the enemy of greatness

At the 99% Conference, Joshua Foer illustrates why we must step outside of our comfort zones to achieve truly remarkable things.

When most of us learn a new skill, we work to get just "good enough" and then we go on autopilot. We hit what journalist and bestselling author Joshua Foer calls the "OK Plateau," where we have gained sufficient skills for our needs and we stop pushing ourselves. 

But experts do it differently. Looking at the research on everyone from incredible athletes to memory champions, Foer has extracted four principles that describe how to push through the OK Plateau to achieve true greatness. Watch this fantastic talk from the 99% Conference to learn strategies for developing expertise in any field.

To find out more visit Joshua Foer's website, follow him on Twitter and read his book Moonwalking with Einstein: The Art and Science of Remembering Everything

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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