Negative Images Boost Unrelated Memories

People who viewed an image of a dead cat (or something equally negative) after recalling a newly learned Swahili word were better at later remembering the word than people who viewed a neutral image, say Bridgid Finn and Henry L. Roediger III of Washington University. The viewers of negative images remembered 57% of what they had previously recalled, compared with 44% for people who saw neutral pictures. An emotionally arousing event may enhance "reconsolidation" of memory because the brain's emotional centers have close connections with the reconsolidation region, the researchers say.
Source: Enhancing Retention Through Reconsolidation: Negative Emotional Arousal Following Retrieval Enhances Later Recall


Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit

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