"Paul Rand: A Designer's Words" Hard to find book now free

Highly prolific design writer Steven Heller shares a gem for free via his The Daily Heller newsletter. 

On April 3, 1998 the School of Visual Arts held a Paul Rand Symposium in New York City. To commemorate the event Nathan Garland, Georgette Ballance and I edited a keepsake titled "Paul Rand: A Designer's Words," a collection of many Rand quotes from various sources. It was printed by Rand's favorite printer, Mossberg & Co., typeset by his favorite typesetters, PDR (A Division of AGT), and produced with his favorite paper, Mohawk Superfine. Nathan Garland's design was true to Rand's typographic aesthetic.

Only 500 copies of the keepsake were printed, given free to the symposium participants and sold through Emigre, among other limited venues (only a few rarities remain). Now, I would like to make it available to all via PDF. If you would like to download go here.

This is a must-have for anyone interested in design. Visit Paul-Rand.com to view his timeless work. 

Help support the blog by purchasing books by Steven Heller (of which there are many, it feels like he is releasing a new book every week.) 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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