The Art Of Logo Design: PBS Off Book

This episode of Off Book is a mini master-class on everything logos, featuring the incredibly prolific design writer Stephen Heller. This is one more reason why you should subscribe to the Off Book channel.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.


Stephen Heller
Sagi Haviv
Kelli Anderson
Gerard Huerta


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